Introducing Orbit

Today we’re opening Orbit to every agency that runs websites for clients. Before you read about what it does, I’d like to tell you where it comes from, because Orbit didn’t start as a product. It started as the software our own agency needed.

Launch day was never the finish line

I started Luniq in 2025, a web agency in Bruges for B2B firms that win on expertise: consultancies, IT companies, legal advisors, engineers. We designed and built their websites, and we were good at launching them.

Then a site went live and we moved on to the next one. Meanwhile search changed, competitors published, and AI assistants started answering the questions our clients’ pages were written for. Nobody was watching. Our clients assumed we were.

When we did look, the answers were spread over Search Console, analytics, an SEO tool and a spreadsheet per client. Finding next month’s work took hours per site. And the report at the end of the month was full of numbers that never said what our own work had earned.

So we built our own

It started small: a tool that wrote articles for our clients’ sites, published them into their CMS and checked every day how each one did in Google. That daily check turned out to be the part that mattered. Once you can see what one piece of work earned, you want to see everything.

So it grew. It learned to count each site’s visitors, with people, AI assistants and bots told apart. It kept every search that found the site, past the 16 months Google keeps. It started reading every page and every link, and asking ChatGPT, Gemini and Google’s AI the questions a client’s buyers ask. We ran all of it on our own clients’ sites first. That system became Orbit.

What Orbit does

Orbit connects to any client site and runs one loop on it:

• Find. It reads the site’s visitors, search, pages, links and AI answers, and puts the work worth doing next on one board, most valuable first.
• Do. It drafts that work in the client’s voice, in every language the site speaks, and publishes it into the client’s own CMS when your team says so.
• Prove. It measures every finished piece of work against where the site stood before, so you can show a client exactly what it earned.

Ask Orbit anything about a site and it answers from that site’s real data. Or connect Claude or ChatGPT and ask there.

And one rule we never bend: nothing goes live until someone on your team presses Publish.

Built for the agency we were

Orbit is made for teams like ours: people who build websites for clients and want every one of them to keep growing after launch, with the proof to show for it.

Every client site sits on one screen. Clients can join as guests to follow their own site, and neither your team nor your guests are ever billed. Every site you launched can start on Launchpad, free with the agency plan, and move up when a client wants more.

What comes next

This is the start. Next up are the companies that visit a client’s site, ad campaigns beside organic search, publishing into Craft CMS, and more for agencies that run online stores. If there’s something your agency needs from Orbit, write to me at hello@goorbit.io.

See it on a site you know

The quickest way to understand Orbit is to see what it finds on a site you know. Scan any site now, free and without an account, or book a demo and we’ll show you how Orbit fits the way you work.

Thanks for reading, and welcome to Orbit.

Leon