Launchpad tracks visitors, leads and search. Ascend adds every page, site health, backlinks, AI answers and competitors. Zenith adds the Signals board, writing and publishing.
Keep an eye on a site: its visitors, leads and searches.
Includes
Best for
Sites you want to watch. Agencies use it on every site they built.
Move up when you want every page, AI answers and competitors.
The whole site in one place, for the monthly report.
Everything in Launchpad, plus
Best for
Sites you report on, or teams that do the work themselves.
Move up when you want Orbit to find the work, write it and measure it.
Orbit finds what matters and does the work.
Everything in Ascend, plus
Best for
Sites you are actively growing. Your team decides what goes live.
“Ask” means you ask Ask Orbit or your own AI tool. “Ask or board” means the Signals board also brings it to you.
| What each plan includes | Launchpad | Ascend | Zenith |
|---|---|---|---|
| Visitors and leadsWho visits, from where, and which visits become leads. | |||
| VisitorsReal people, with AI agents and bots counted separately. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Where visits come fromSearch, social, paid, email, referral and direct, and how each one converts. | Included in Launchpad | Included in Ascend | Included in Zenith |
| AI trafficWhich AI tools send you visitors and which ones read your site. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Visitor journeysEach visit, page by page, from arrival to the end. | Included in Launchpad | Included in Ascend | Included in Zenith |
| LeadsEvery lead with the visit that brought it. You decide what counts. | Included in Launchpad | Included in Ascend | Included in Zenith |
| RevenueWhat leads and shop orders are worth, by source and page. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Ad campaignsSoonVisits, leads and value for every Google and Meta campaign, down to the ad. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Realtime and audienceWho is on the site now, plus their countries, devices and browsers. | Included in Launchpad | Included in Ascend | Included in Zenith |
| CompaniesSoonThe businesses behind your visits and leads. | Not in Launchpad | Included in Ascend | Included in Zenith |
| SearchYour Google numbers from Search Console. | |||
| Every search you appear forClicks, impressions and position for every search Google reports. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Searches you almost winSearches just off page 1, and searches that show you without a click. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Branded and non-brandedSearches for your name, split from searches for what you sell. | Included in Launchpad | Included in Ascend | Included in Zenith |
| History past Google’s 16 monthsGoogle deletes search data after 16 months. Orbit keeps it, so you can compare any period. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Pages, health and backlinksEvery page, whether Google and AI can read it, and who links to it. | |||
| Every page, cataloguedEach page with its type, language, search numbers and visitors. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Indexed or not, per pageWhether Google shows each page and, if not, Google’s reason. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Weekly site auditBroken pages, duplicate titles, orphan pages and redirect chains, each with its fix. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Readable by Google and AIWhether Google and AI assistants can read the site, and which AI crawlers can reach it. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Core Web VitalsReal-user speed on your key pages. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Backlink profileDomain rank, referring domains, new and lost links, and a spam check. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Who links to youYour strongest referring domains, with the linked page, anchor text and link type. | Not in Launchpad | Top 100 | Top 100 |
| Pages to protectPages that earn links, so a rewrite or redirect doesn’t lose them. | Not in Launchpad | Included in Ascend | Included in Zenith |
| AI visibilityWhether AI answers name you and cite your pages. | |||
| Tracked questionsThe questions your buyers ask AI. Orbit drafts them; you can change them. | Not in Launchpad | 15 a week | 15 a week |
| ChatGPT and GeminiEach question asked in the real interfaces, not through an API. | Not in Launchpad | Included in Ascend | Included in Zenith |
| AI Overviews and AI ModeWhether Google’s AI answers name you and cite your pages. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Who else gets namedWhich competitors and sources AI names on your buyers’ questions. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Questions you aren’t tracking yetReal questions people ask AI in your category, one click from tracking. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Check one answer liveSee what an AI answers right now. | Not in Launchpad | Included in Ascend | Included in Zenith |
| CompetitorsYou against the competitors you name, per country. | |||
| CompetitorsAny site you compete with, measured every week. | Not in Launchpad | Up to 10 | Up to 10 |
| CountriesEach measured on its own. | Not in Launchpad | Up to 4 | Up to 4 |
| Where you standShare of voice, keywords ranked, traffic and authority, with twelve weeks of trend. | Not in Launchpad | Included in Ascend | Included in Zenith |
| What they are doingPages they added or removed, and searches where one of you passed the other. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Head to headUp to 100 searches per country, with your position, theirs and who leads. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Ask Orbit and your own AIAsk in plain words, in the app or from your own AI tool. | |||
| Ask OrbitA chat that answers from the site’s measured numbers. | Visitors and search | All the site’s data | All, plus the board |
| MCP for your own AI toolUse Claude, ChatGPT or Cursor on the same data. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Keyword researchSearch volume, difficulty and what any site ranks for, in any country. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Working documentsBigger jobs, such as a keyword plan or redirect list, come back as a file you can edit. | Included in Launchpad | Included in Ascend | Included in Zenith |
| Content gapsSearches that show you with no page answering them, and topics competitors win. | Ask | Ask | Ask or board |
| CannibalizationYour pages competing for the same search, and which to keep. | Ask | Ask | Ask or board |
| Content auditA verdict on every page: keep, update, redirect or delete. | Not in Launchpad | Ask | Ask or board |
| Internal linksKey pages your site barely links to, and which articles should link to them. | Not in Launchpad | Ask | Ask or board |
| The Signals boardThe work worth doing, found for you and ranked. | |||
| The Signals boardEvery finding as a card with its numbers, pages and a proposed plan, ranked by what it’s worth. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Cards that stay currentOpen cards update with the numbers. Claim one and Orbit leaves it alone. | Not in Launchpad | Not in Ascend | Included in Zenith |
| StorylinesRelated cards grouped into one project. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Content ideasSearches no page answers yet, checked against your ideal customer. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Research and a content planOrbit’s own research, and a plan of what to write next. | Not in Launchpad | Not in Ascend | Included in Zenith |
| The Monday emailA weekly overview of the board, for everyone on the site. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Writing and publishingArticles written and published with your team. Nothing goes live until someone presses Publish. | |||
| Articles written for your approvalResearched against live results, in your brand’s voice, always a draft first. | Not in Launchpad | Not in Ascend | Included in Zenith |
| A brief before every pieceTarget search, angle and sources first. Topics that would waste money are refused. | Not in Launchpad | Not in Ascend | Included in Zenith |
| A quality scoreA score out of 100 on every draft. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Editing with OrbitSelect text, say what should change, approve the edit. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Every languageWritten natively in each language, and one click carries an edit across. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Publishing to your CMSStraight into your CMS, every language at once, with its fields filled. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Results and reportsWhat the work earned, on the site’s own data. | |||
| The monthly reportOne page in plain words from that month’s numbers. | Not in Launchpad | Included in Ascend | Included in Zenith |
| Every finished card measuredIts pages, searches, AI questions and leads, from the day the work went live. | Not in Launchpad | Not in Ascend | Included in Zenith |
| A verdict on the workWorked, no change or went down, with the rest of the site beside it. | Not in Launchpad | Not in Ascend | Included in Zenith |
| The Results pageWhat went live, what came in and which work pays off. | Not in Launchpad | Not in Ascend | Included in Zenith |
| Team and setupWho can use a site, and how to set it up. | |||
| TeammatesYour whole team, on every site you run. | Unlimited | Unlimited | Unlimited |
| GuestsA client or freelancer gets a login to their own site only. | Unlimited | Unlimited | Unlimited |
| Checks that run themselvesOrbit reads the site on its own, so the numbers are current. | Search and visitors | Every weekly check | Plus the board |
| Markets and languagesThe countries and languages the site sells in. | Included in Launchpad | Included in Ascend | Included in Zenith |
| SetupOrbit fills in most of it. You bring access to the site and Search Console. | 4 steps | 6 steps | 12 steps |
| Where the site opensThe first page you see in Orbit. | Analytics | Analytics | Signals |
| Moving between plansAny time. Nothing is deleted, and moving up keeps the site’s history. | Included in Launchpad | Included in Ascend | Included in Zenith |
Each plan includes the one before it. Launchpad tracks visitors, leads and search. Ascend adds every page, site health, backlinks, AI visibility, competitors and the monthly report. Zenith adds the Signals board, research, writing, publishing and measured results.
Every page with its numbers, a weekly site audit, backlinks, 15 AI questions a week on ChatGPT, Gemini, AI Overviews and AI Mode, up to 10 competitors in 4 countries, and the monthly report.
The Signals board, which finds and ranks the work. Research and articles in every language, written for your approval and published into your CMS. And a measured result for every finished card.
Yes. Each site has its own plan, and you can change it any time.
Every plan needs access to the website and owner access to Google Search Console. Ascend also needs your main competitors’ websites. Zenith can also use CMS access and a brand guide or product list, both optional.
No. Every piece waits as a draft until someone on your team presses Publish.
No. Without one, every piece waits in Orbit as a draft and you publish the text yourself.
No. Add as many teammates and guests as you like on any plan.
It isn’t a site plan. It’s an extra for agencies: their own website on Zenith, Launchpad on every site they built, and the agency tools. Every other site still runs on one of these three plans.
Yes, any time, from the site’s settings or its tile on your hub. Nothing is deleted either way: moving back up brings everything back as it was, and the bill changes that day, prorated.
Every plan, Launchpad included. What it can read follows the site’s plan, and each plan includes a monthly allowance shared by your team.
It all stays. Moving up keeps everything the site collected, so the new plan starts with its history; moving down deletes nothing.
Ascend and Zenith. Visits and leads from AI assistants are counted on every plan, Launchpad included.
Sources, carts and orders are on every plan, Launchpad included. AI visibility and the weekly audit come with Ascend; writing for the blog with Zenith.
A site keeps everything it collected when it moves plan. Start free, or book a demo to see how Orbit fits the way you work and where it can help.
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