White label SEO reporting, with the results in it
Every client logs in to their own site and sees your logo, their numbers and what your work earned. The monthly report is written from the same numbers, and goes out from you.
A logo on a report, or your name on the results
Most white label SEO reporting stops at the report: charts from a tool with your logo on top. Clients still ask what you did about them.
The usual report
Charts with your logo
- Built from templates and connectors, client by client
- Shows what happened across the site
- Leaves “what did you do about it?” for the call
With Orbit
Results with your logo
- Your logo at the top of the client’s own login
- Every finished task, with what it changed
- A one-page report in plain words, sent by you
What your client sees
One login per client, on their own site, under your brand.
1. Guest login
Your logo, their numbers.
Upload your logo and square icon once, and every client you invite sees them at the top left of Orbit. They see their own site and nothing else of your agency: never your other clients or your prices.
- Your logo and icon
- Guests never billed
2. Monthly report
A report that comes from you.
Ask for last month’s report and get one page in plain words, from the site’s own numbers. Your team checks it, adds its own words and sends it in your own email or template.
- Ask Orbit
- Claude
3. Results
The work, and what it earned.
Every finished task keeps its starting point and is measured again, so the client sees what went live and what it changed, not only that a line went up.
- Every finished task
- Zenith
4. AI answers
AI search in the same login.
Clients now ask whether ChatGPT names them. Orbit asks the questions their buyers ask and shows when the site is named, who is named instead, and the visitors AI sends.
- ChatGPT
- Gemini
- Google’s AI
5. Their questions
Answers without a call.
Clients can ask about their own site in plain words, in Orbit or in the AI tool they already use, and get an answer from their own numbers.
- Ask Orbit
- Their own AI tool
White label reporting in four steps
Set it up once, and every new client starts under your brand.
1 · Your team
Add your brand.
Upload them under Agency & branding. Orbit fits them to light and dark by itself.
- Your logo
- Your square icon
2 · Your team
Add the client’s site.
Connect the site’s Search Console and add Orbit to the site. It copies in the history Google still holds, then keeps measuring.
- Search Console
- Its full history
3 · Your team
Invite the client.
Invite them as a guest. They log in and see your logo, their numbers and the work.
- Their site only
- Never billed
4 · Orbit
The report is one ask away.
Ask Orbit or Claude for the month’s report, check it and send it your way.
- One page
- Plain words
- Sent by you
Your name belongs next to the results, not only on the cover of a report.
What to check in any white label SEO reporting tool
Five questions that decide it, with or without Orbit.
Start free (opens in a new tab)Where does your brand show?
A logo on a PDF, a logo inside a client login, or your own web address on all of it. Ask for each, and ask what the client sees in the emails.
Who pays for client logins?
Some tools bill per client or per seat, so every login you hand out costs more. Work it out at 25 clients, not at 5.
What does the report actually say?
Charts show what happened. Ask whether the report says why, and what your team did about it, in words a client can read.
What happens to a number it can’t read?
A report that fills gaps with estimates will cost you trust the first time a client checks. A good one names what it could not measure.
Does it cover AI answers?
Clients ask about ChatGPT now. See whether the tool measures AI answers itself, or charges for them as an add-on.
Questions about white label SEO reporting
White label SEO reporting means the reports a client receives carry the agency’s brand instead of the tool’s: its logo, colors and often its own web address. Most agency reporting tools offer it, some on every plan and some as an add-on.
For your clients, yes. Anyone you invite as a guest sees your logo and square icon at the top left of Orbit, and the monthly report goes out from you, in your own email or template. Your own team sees Orbit’s logo.
Inside the app, a guest sees your logo and icon in place of ours. The invitation email names the person who invited them, followed by “via Orbit”, and the sign-in page and the assistant, Ask Orbit, keep our name.
Clients sign in at Orbit’s address, with your logo inside. If your own web address on every login and report comes first, AgencyAnalytics, SE Ranking and Oviond put theirs on your domain, and many agencies keep Orbit beside them for the work on each site.
No. Guests are never billed, however many you invite. They see their own site and nothing else of your agency, and what they see on it follows the site’s plan.
Add your logo, pick the numbers that answer the client’s question, say in words what changed and why, and send it in your own email or template. In Orbit, ask for the month’s report on a site, check it and add your own words.
No. White label reporting is software: you do the SEO, and the report carries your brand. White label SEO services are another company doing the SEO work under your name. Orbit is software, so your team keeps the decisions and the client.
Put your name on the results
Start free for 30 days, or book a demo to see how Orbit fits the way you work and where it can help.