In short
- In GoHighLevel vs HubSpot, GoHighLevel is the agency’s own platform: $97 to $497 a month flat, unlimited users, and on Agency Pro, client accounts you resell as your own software.
- HubSpot is a CRM and marketing suite the client owns: free tools to start, then hubs priced per seat, from $20 a seat on Marketing Hub Starter to $3,600 a month on Enterprise.
- GoHighLevel suits agencies running many smaller clients from one account; HubSpot suits clients that want their own system, and its partner program pays agencies 20% for three years on deals they bring.
- Both build websites and landing pages; finding the work on each client’s site every month, and proving what it earned, is where Orbit fits beside either one.
The short answer
GoHighLevel is the agency’s platform, flat-priced and rebrandable; HubSpot is the client’s CRM, priced per seat and per hub.
Pick GoHighLevel if
- You serve many small, local clients. Unlimited sub-accounts from $297 a month, with unlimited users.
- You want to resell it under your brand. Agency Pro adds SaaS mode, automatic sub-account creation and rebilling at your markup.
- Texts and calls are part of the job. SMS, calling, booking calendars and reputation management are built in.
Pick HubSpot if
- Your clients want to own their CRM. Clients buy HubSpot directly, and partners earn 20% for three years on deals they bring.
- Your clients are B2B and growing. Professional and Enterprise add multi-touch attribution, advanced workflows and more seats.
- You want to start free. Marketing Hub has a free tier for up to two users, and Starter lists at $20 a seat.
Whichever CRM you pick, the website that feeds it still needs monthly work: that is where Orbit fits, below.
Side by side
| GoHighLevel | HubSpot | OrbitOurs | |
|---|---|---|---|
| The CRM and the leads | |||
| CRM | Contacts, pipelines and one inbox for every conversation, in each sub-account | Free tools to start, with marketing, sales, service and content hubs on top | Leads on the website: each one traced to the pages and source that brought it |
| Email, texts and calls | Email and SMS marketing, inbound and outbound calling | Marketing email, with send limits set by contact tier | Forms, bookings (HubSpot’s included) and phone clicks on the site counted as leads |
| Automation | Workflow automation across every channel | Basic workflows on Starter, advanced on Professional, unlimited on Enterprise | Checks every client site on its own each night and week; every change to a site waits for a person |
| The website | |||
| Websites and pages | Website and funnel builder, forms and booking calendars | Content Hub: hosting, blog and SEO recommendations from Starter | Works on the site the client has, in Webflow, WordPress, Shopify, Drupal, Sanity, Payload or Craft |
| AI | AI Employee add-on, $50 or $97 a month per sub-account | HubSpot AEO tracks answers on ChatGPT, Gemini and Perplexity, $50 a month | 15 buyer questions a week per site on ChatGPT, Gemini, AI Overviews and AI Mode, with the visitors AI sends |
| Proving it | |||
| What the work earned | Pipelines by stage in each sub-account | Multi-touch attribution on Professional and Enterprise | Each finished task on the site measured against its own starting point, with the leads it touched |
| For agencies | |||
| Client accounts | 3 sub-accounts on Starter; unlimited from Unlimited | Each client buys its own HubSpot account | Every client site in one hub, priced per site |
| Your brand | Custom domains, SaaS mode on Agency Pro, a white-label mobile app as an add-on | Sold under HubSpot’s name; partners get a directory listing and badge | Clients log in as guests to their own site, never billed |
| How the agency earns | Resell sub-accounts at your own markup on Agency Pro | 20% commission for three years on deals partners bring; partner membership $400 a month or $400 in software spend | — |
| Price | |||
| Per month | $97, $297 or $497 ($970, $2,970 or $4,970 a year) | Marketing Hub Starter $20 a seat; Professional from $800 with 3 seats; Enterprise from $3,600 with 5 seats | $149 for the agency, then $0, $49 or $199 per client site |
| To start | 14-day free trial | Free tier; onboarding fee $3,000 on Professional, $7,000 on Enterprise | A free Scan of any site; Launchpad free on every client site |
The difference: the agency’s platform, or the client’s
GoHighLevel is built for the agency to own. One account holds every client as a sub-account, users are unlimited, and on Agency Pro you can sell it to clients as your own software, with automatic sign-up and rebilling at your markup. It packs texts, calls, calendars, funnels and reputation management into a flat monthly price, which suits local service businesses. HubSpot is built for the client to own. Each business buys its own account, adds hubs and seats as it grows, and keeps the system if it changes agency. Agencies take part through the Solutions Partner Program: implementation work, a directory listing, onboarding fees waived for their clients, and 20% commission for three years on the deals they bring.
Pricing
| Tool | Price |
|---|---|
| GoHighLevel | $97 to $497 a month ($970 to $4,970 a year), plus usageSource, checked 6 Oct 2026 |
| HubSpot | Free CRM; Marketing Hub Professional $800 a month billed yearly (plus $3,000 onboarding), Enterprise $3,600Source, checked 6 Oct 2026 |
| OrbitOurs | $149 a month for the agency, then $0, $49 or $199 per client siteSee pricing |
For an agency with ten local clients, GoHighLevel Unlimited is $297 a month for all of them. On HubSpot each client pays for its own account: Marketing Hub Starter lists at $20 a seat a month (new customers are offered it from $7), and Professional starts at $800 a month plus a $3,000 onboarding fee, which partners can have waived, up to $6,000 per client. Orbit sits beside either, with one plan for the agency and one for each client site, in the table above.
Where Orbit fits
Both CRMs handle what happens after someone gets in touch. Before that is the client’s website: whether Google and AI assistants show it, which pages bring leads, and what to change next. That is where Orbit fits, beside either one.
Finds the work on each client site
From the site’s own search, visitor, link and AI data.
Does it with your team
Drafts in the client’s voice, published into their CMS once someone approves.
Proves what it earned
Every finished task measured against its own starting point, with the leads it touched.
GoHighLevel vs HubSpot for agencies
Pick by who owns the system. If the agency owns it and serves many small clients, often local businesses that run on calls, texts and bookings, GoHighLevel puts all of them in one account at a flat price. If the client should own it, usually a B2B company with a sales team, HubSpot is the natural home, and the agency earns as a partner.
HighLevel vs HubSpot is the same question: HighLevel is the company’s name, and GoHighLevel the address of its website.
What each costs an agency
| GoHighLevel | HubSpot Marketing Hub | |
|---|---|---|
| Entry | Starter, $97 a month: 3 sub-accounts, unlimited users | Free for up to 2 users; Starter $20 a seat a month, 1,000 marketing contacts |
| Middle | Unlimited, $297 a month: unlimited sub-accounts, basic API | Professional from $800 a month: 3 seats, 2,000 contacts, $3,000 onboarding |
| Top | Agency Pro, $497 a month: SaaS mode, rebilling, advanced API | Enterprise from $3,600 a month: 5 seats, 10,000 contacts, $7,000 onboarding |
| Extra seats | Unlimited users on every plan | $45 a month on Professional, $75 on Enterprise |
| AI | AI Employee, $50 or $97 a month per sub-account | HubSpot AEO, $50 a month ($45 billed yearly) |
GoHighLevel’s plan price stays the same however many clients and users you add, from Unlimited up; phone and email usage and the AI Employee come on top. HubSpot’s grows with seats, contacts and hubs, and each client carries its own bill. For each one next to Orbit, see Orbit vs GoHighLevel and Orbit vs HubSpot.
HubSpot vs GoHighLevel for the website
Both can host a client’s website: GoHighLevel with its website and funnel builder, HubSpot with Content Hub, which adds SEO recommendations from Starter. Both sell AI on top: GoHighLevel’s AI Employee per sub-account, and HubSpot AEO, which tracks how a brand shows up in ChatGPT, Gemini and Perplexity answers.
The monthly question an agency answers for each client is a different one: which searches the site almost wins, what to write next, whether AI assistants name it, and what last month’s work earned. Orbit answers it on the site the client already has, beside either CRM. Forms, bookings and phone clicks on the site are counted as leads, traced to the page and source that brought them, and on Zenith the Signals board lists the work and measures what each finished task earned.
How we checked
Every fact about GoHighLevel and HubSpot comes from the vendor’s own website, read on 6 Oct 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.