Pipeline value on every screen
Pipeline value and value per session show on the overview, per source and per goal, in your site’s own currency.
RevenueFree on Launchpad
See how much money your website makes
Give each kind of lead a value and Orbit adds it up: the pipeline your site brings in, what one visit is worth, and which sources and pages earn it. Shop orders at the amount paid are coming soon.
Definition
What is pipeline value?
Pipeline value is the total worth of the leads a website brings in over a period, each valued at what that kind of lead is roughly worth to the business. Divided by the visits in the same period, it gives the value of one visit.
How Orbit puts a number on your website
A value per lead, added up per source, page and campaign.
1. Values per goal
Give every kind of lead its worth.
A consultation request is worth more than a newsletter signup. Set a value per goal, or none at all, and every lead carries it. Change a value later and past leads follow.
- Lead value
- Per goal
- No value
2. Per source
See which sources bring in the money.
Pipeline value and value per visit for every source, search, ads, email, social and AI assistants, so a busy source and a valuable one are never confused.
- Pipeline value
- Value per session
- Conversion rate
3. Per page
Know which pages earn, not just which get visits.
Every lead is credited back to the pages it read, so you see which articles and services bring in pipeline.
- Revenue attribution
- Landing pages
- Articles
4. Orders · coming soon
Shop orders at the amount paid.
Coming soon: an order counts at what the customer paid, with its lines, from Shopify and any site that sends its orders, traced back to the visit and the content that brought it.
- Ecommerce analytics
- Order value
- Coming soon
Traffic is a cost until it turns into money. Orbit shows you where it does.
Everything else revenue tracking does
No money, no money block
Where no goal has a value, Orbit shows counts and rates only, never a €0 that looks like a result.
Finished work, in money
On Zenith, every finished task on the Signals board shows the value of the leads it touched.
AI assistants, valued
See what visitors from ChatGPT and other assistants are worth, next to search and ads.
Campaigns, valued
Tagged campaigns show their own visits, leads and pipeline value, so you see what each one brought in.
Revenue
Included on every plan
Revenue tracking comes free on Launchpad with Analytics. Orders at the amount paid are coming soon to every plan.
Freeon Launchpad
How to track what your website earns
From visits, to leads, to money.
Value the leads you already have
You don’t need a shop to measure revenue. Put a rough value on each kind of enquiry, based on what a client is worth and how often an enquiry becomes one.
Look at value per visit, not just volume
A source with fewer visits can be worth more. Value per session shows which traffic is worth winning.
Credit the pages that earn
Revenue attribution shows which pages and articles the money came through, so content is judged on what it brings in. See every lead behind it in Leads.
Keep money honest
Values belong on goals that matter. A newsletter signup can count as a conversion without pretending to be revenue.
One part of something bigger
Revenue tracking is one part of Orbit, the website growth platform for agencies.
See every lead and where it came fromFor agencies
Report what a client’s site earned this month, by source and page, in their own currency. It’s hard to argue with.
Questions about revenue tracking
The money one conversion is worth to a business: what an order paid, or a rough value for an enquiry. In Orbit every goal can carry one, and every lead it counts carries it too.
Crediting the money a website brings in to the sources and pages behind each lead or order. It shows which work earns, not just which work gets visits.
Start from what a client is worth and how often that kind of lead becomes one. A €12,000 project that closes one enquiry in ten makes each enquiry worth about €1,200.
Pipeline value divided by the visits in the same period: what one visit to the site was worth. Orbit shows it for the whole site and per source.
Coming soon. Orders will count at the amount paid, with their lines, from Shopify and from any site that sends its orders. Until then, any goal can carry a value.
Every plan, Launchpad included: values, pipeline value and value per session come with Analytics.
See what a real site earns
Book a demo to see how Orbit fits the way you work and where it can help. Or scan a site now, free and without an account.