The short answer
- Our pick among agency rank trackers: Orbit. Every search each client site shows up for, from Search Console and with no keyword list to keep, next to what to do about it, under your logo.
- Best agency rank tracker for a daily position by location: AccuRanker, from $224 a month billed yearly for 2,000 keywords, or Nightwatch, from €79 for 500.
- White label rank tracker with your own subdomain: Nightwatch, from its Professional plan at €159 a month billed yearly.
- Rank tracking inside your client reports: AgencyAnalytics, an add-on at $41.67 a month per 500 keywords billed yearly.
How we ranked them
Ranked on one job: knowing how every client site does in search, and what to do about it. Orbit is ours and comes first on that job. If you need a daily position by city or device, each entry says when a dedicated tracker is the better pick.
- 01
Every client, one screen
Rankings across many sites, without logging in to each.
- 02
What to do about it
A rank that moved, next to clicks, leads and the next step.
- 03
Your brand
How far the white label goes, from a PDF logo to your own domain.
- 04
Real cost
What your keyword count, devices and locations add up to.
agency rank trackers at a glance
| # | Tool | Best for | Positions from | Price |
|---|---|---|---|---|
| 1 | 1OrbitOur pick | Every search, with what to do about it | Search Console, updated daily | From $29 a site a month; agencies add the $149 Agency plan, with Launchpad free |
| 2 | 2AccuRanker | Fast, precise tracking at scale | Own daily checks | From $249 a month for 2,000 keywords ($224 billed yearly) |
| 3 | 3Nightwatch | A white label rank tracker with AI prompts | Own daily checks | €79 to €399 a month billed yearly (€99 to €499 month to month) |
| 4 | 4SE Ranking | Rank tracking inside a full SEO suite | Own daily checks | $129 to $279 a month ($103.20 to $223.20 billed yearly); Agency Pack $69 a month, yearly only; AI Search $89 a month |
| 5 | 5Advanced Web Ranking | Choosing how often rankings update | Own checks, on your schedule | $139 to $699 a month; 10% off yearly |
| 6 | 6AgencyAnalytics | Rankings inside your client reports | Own daily checks, as an add-on | $25 per client a month, or $20 billed yearly; Rank Tracker $41.67 a month per 500 keywords and AI Tracker $20.83 per 250 credits, billed yearly |
| 7 | 7Wincher | Simple daily tracking | Own daily checks | See its pricing page; plans start at 500 keywords |
The 7 best agency rank trackers, ranked
- 01
Orbit
Our productOrbit reads every search each client site shows up for from Search Console, with its average position and clicks, and keeps the history past Google’s 16 months. There’s no keyword list to maintain, and the searches just below page one become work on the board. Clients log in under your logo.
- Every search, not a list
- History past Google’s 16 months
- Client login under your logo
- Price
- From $29 a site a month; agencies add the $149 Agency plan, with Launchpad freeSee pricing
- Best for
- Every search, with what to do about it
- Pair it with
- AccuRanker or Nightwatch, for a daily position by city or device
- 02
AccuRanker
AccuRanker updates daily, with on-demand refreshes, from $249 a month, or $224 billed yearly, for 2,000 keywords. Branded reports, public report links and sub-accounts for clients come with it, and AccuLLM adds AI answers as a separate tab.
- Daily and on-demand updates
- 2,000 keywords to start
- Sub-accounts for clients
- Price
- From $249 a month for 2,000 keywords ($224 billed yearly)Source, checked 3 Nov 2026
- Best for
- Fast, precise tracking at scale
- Pair it with
- Orbit, for what to do when a rank moves
- 03
Nightwatch
Nightwatch tracks 500 keywords daily on 5 websites from €79 a month billed yearly, with 50 AI prompts. White label reports, unlimited seats and 25 websites come on Professional at €159, and a custom subdomain can mask its address.
- AI prompts on every plan
- Your own subdomain
- Unlimited seats from Professional
- Price
- €79 to €399 a month billed yearly (€99 to €499 month to month)Source, checked 3 Nov 2026
- Best for
- A white label rank tracker with AI prompts
- Pair it with
- Orbit, for the work on each client site
- 04
SE Ranking
SE Ranking’s Core tracks 2,000 keywords daily across 10 projects, from $103.20 a month billed yearly, with audits and backlinks. White label and 30 client seats come with the Agency Pack, from $69 a month more.
- 2,000 keywords daily
- Audits and backlinks included
- White label with Agency Pack
- Price
- $129 to $279 a month ($103.20 to $223.20 billed yearly); Agency Pack $69 a month, yearly only; AI Search $89 a monthSource, checked 3 Nov 2026
- Best for
- Rank tracking inside a full SEO suite
- Pair it with
- Orbit, to find and do the work
- 05
Advanced Web Ranking
Advanced Web Ranking lets you choose how often rankings update, from daily to monthly, so the budget goes where it matters. Pro is listed at $139 a month for 7,000 weekly checks, with unlimited projects and users; your own logo and domain come from Agency, or on any yearly plan.
- Daily to monthly, your choice
- Unlimited projects and users
- Reports on your own domain
- Price
- $139 to $699 a month; 10% off yearlySource, checked 3 Nov 2026
- Best for
- Choosing how often rankings update
- Pair it with
- Orbit, for what to do next
- 06
AgencyAnalytics
AgencyAnalytics’ Rank Tracker adds daily positions on Google, Bing, Google Mobile and Google Local to its client reports, at $41.67 a month per 500 keywords billed yearly, on top of $20 per client.
- Daily, by ZIP code or city
- In the same client portal
- Priced per 500 keywords
- Price
- $25 per client a month, or $20 billed yearly; Rank Tracker $41.67 a month per 500 keywords and AI Tracker $20.83 per 250 credits, billed yearlySource, checked 3 Nov 2026
- Best for
- Rankings inside your client reports
- Pair it with
- Orbit, for the website work behind the ranks
- 07
Wincher
Wincher’s lowest plan tracks from 500 keywords daily, on up to 10 websites for one user. White-labeled reports, the API and on-demand updates come on its middle plan, with unlimited websites. Its prices wouldn’t show when we read the page, so check them there.
- Daily updates on every plan
- White-labeled above its lowest plan
- 7-day free trial
- Price
- See its pricing page; plans start at 500 keywordsSource, checked 3 Nov 2026
- Best for
- Simple daily tracking
- Pair it with
- Orbit, for everything around the rank
What rank tracking costs an agency
| Tool | From | Keywords | How often | White label |
|---|---|---|---|---|
| Orbit | Per client site | Every search on Search Console | Updated daily | Client login under your logo |
| Nightwatch | €79 a month | 500, on 5 websites | Daily | From €159, with your subdomain |
| SE Ranking | $103.20 a month | 2,000, on 10 projects | Daily | Agency Pack, from $69 more |
| Advanced Web Ranking | $139 a month | 7,000 checks a week, or 1,000 daily | You choose, daily to monthly | From Agency, or any yearly plan |
| AccuRanker | $224 a month | 2,000 | Daily, plus on demand | Branded reports |
| AgencyAnalytics | $41.67 a month | 500, as an add-on | Daily | With its own portal |
| Wincher | See its site | From 500 | Daily | Above its lowest plan |
Watch how each one counts. A keyword on one device, one engine and one location is usually one unit, so desktop and mobile double it. Advanced Web Ranking counts weekly checks, so 7,000 means 1,000 keywords checked daily, or 7,000 checked weekly.
White label rank tracker: what your client sees
A white label rank tracker puts your brand on the rankings a client sees. That can mean a logo on a PDF, a report on your own subdomain, or a login. Ask which, because your client will only ever see that part. In Orbit, a client logs in under your logo and sees every search next to clicks and leads; see white label SEO reporting.
A rank tracker, or Search Console positions?
They answer different questions. A rank tracker answers “where do we rank in Chicago on mobile this morning?” for a list you choose. Search Console answers “what do people find us for, and do they click?” for everything.
Here’s why that matters. In the 28 days to 2 November 2026, Google showed goorbit.io for 1,052 different searches. A 500-keyword plan would have missed at least 552 of them, including the ones nobody would think to track. Most of those searches are too small to pay for, and together they show where the site could grow.
- Add a tracker if clients sell locally, need a daily position by city, or are judged on a fixed keyword list.
- Search Console positions are enough if you care about what actually brings visits, and what to do next.
A rank tracker report template
Most agencies report too many keywords. For each client, one small table is enough:
| Search | Position now | A month ago | Clicks | What it means |
|---|---|---|---|---|
| The search, in the buyer’s words | 12 | 18 | 34 | One line: why it moved, or what you’ll do |
Keep it to the 10 to 20 searches that bring business, sorted by what moved. Then put it in a one-page monthly report, where the numbers have a reason next to them.
How we checked
Every fact about AccuRanker, Nightwatch, SE Ranking, Advanced Web Ranking, AgencyAnalytics and Wincher comes from the vendor’s own website, read on 3 Nov 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.