Where ad visitors land
Every page ads send people to, with how often each one turns a visit into a lead, so a weak page gets fixed before more budget goes to it.
Ad campaignsSoonFree on Launchpad
See what every ad campaign brings in
Orbit reads the ad links people arrive with and follows them on your site: visits, leads and their value for every Google and Meta campaign, down to the ad or the search, next to what organic search brings in.
Definition
What are UTM parameters?
UTM parameters are tags added to the end of a link, such as utm_source, utm_medium and utm_campaign, that tell analytics where a visit came from. Ad platforms and email tools add them, so a visit can be traced back to the campaign, and sometimes the ad or search, that sent it.
What Analytics shows about your ads
Read from the ad links themselves, with no ad account to connect.
1. Ad visits
Every ad visit, recognised.
Visits from Google, Microsoft, TikTok and LinkedIn ads are recognised by the ad click even when nobody tagged the link, and tagged campaigns show in Sources with their leads and value.
- Google Ads
- Facebook & Instagram ads
- Tagged campaigns
2. Campaigns
Every campaign, down to the ad or the search.
Open a campaign to see its ad sets and ads on Meta, or the searches behind it on Google when the links carry them, each with its visits, leads and value.
- Campaigns
- Ad sets and ads
- Searches
3. Paid and organic
See where an ad pays for what search gives free.
For each search, the visits your ads sent next to the clicks Google sends for free and where you rank, so the budget goes where organic search can’t reach.
- Paid vs organic
- Search Console
- Per search
Every ad sends someone to your site. Orbit shows what they did once they got there.
Everything else the Ads tab does
No ad account to connect
Everything is read from the ad links visitors arrive with, so nothing needs access to your Google Ads or Meta account.
Shops without orders yet
On a shop that doesn’t send its orders yet, ads are judged on add to cart and checkout started, never called conversions.
Leads with their visit
Every lead from an ad keeps its journey: the campaign, the page it landed on and what it read before getting in touch.
Honest about the edges
Spend and cost per lead stay in your ad platform. Orbit shows what ad visitors did on your site, and says when a link carried no campaign.
Ad campaigns
Included on every plan
Ad campaign reporting is part of Analytics on every plan, Launchpad included: ad visits, every campaign down to the ad or the search, and what each one brought in.
Freeon Launchpad
How to see what your ads really bring in
Clicks are what you pay for. Leads are what you want.
Tag every link
Add UTM tags to every ad, email and post you control, with a campaign name you’ll recognise later. Untagged Google, Microsoft, TikTok and LinkedIn ad clicks are recognised anyway.
Judge ads by leads, not clicks
An ad with cheap clicks and no leads costs more than one with dear clicks that bring in clients. Value each kind of lead in Revenue and compare campaigns in money.
Look at the landing page
Half of an ad’s result is the page it sends people to. A page that doesn’t convert wastes every click it gets.
Compare paid with organic
Where you already rank near the top, an ad often buys clicks you would get anyway. Where you don’t rank, it fills a real gap. Your rankings are in Search.
One part of something bigger
Ad campaign reporting is one part of Orbit, the website growth platform for agencies.
See what your website earnsFor agencies
Show a client what their ad budget brought to the site: visits, leads and value per campaign, next to what search brings in for free.
Questions about ad campaigns
Reporting on pay-per-click ads: what each campaign sent to the site and what those visitors did there. Orbit reports the on-site side, visits, leads and their value, per campaign.
Crediting leads and sales to the ads that brought the visitor. Orbit reads the ad links visitors arrive with, so every lead keeps the campaign that sent it.
No. Orbit reads the ad links visitors arrive with, so nothing needs access to your ad accounts.
No. Spend stays in Google Ads and Meta. Orbit shows what ad visitors did on your site: visits, leads and their value per campaign.
When the ad links carry the search in their tags, yes: each search under a campaign gets its own visits, leads and value.
Google, Microsoft, TikTok and LinkedIn ads by the click itself, tagged or not, and any campaign that tags its links, Meta included.
Know what your ads really bring in
Book a demo to see how Orbit fits the way you work and where it can help. Or scan a site now, free and without an account.