The short answer
- Our pick among Supermetrics alternatives: Orbit. No pipes to connect: it measures each client site itself, finds the work worth doing, and writes the monthly report, with clients logging in under your logo.
- Closest Supermetrics alternative for Looker Studio: Porter Metrics, priced per connected account from $15 a month, with a free plan.
- To replace the whole report: AgencyAnalytics, $20 per client a month billed yearly, or Swydo, $69 a month for 10 data sources.
- Supermetrics itself starts at $49 a month, or $39 billed yearly, for one destination and two data sources.
Why agencies look for Supermetrics alternatives
Supermetrics is the standard way to move marketing data into the tools you already use: 175 sources, into Looker Studio, Sheets, Excel, Power BI, ChatGPT and Claude.
It moves the data; the report is still yours. Someone has to build each client’s report, keep it working when a connector changes, and explain it.
Limits add up per client. Starter covers 2 data sources with 2 accounts each, and Growth 7 and 7, with extras on top, so a growing client list means a growing bill.
A report shows what happened, not what you did about it. Doing the website work, and showing the client what it earned, is the part Orbit does.
Supermetrics alternatives at a glance
| # | Tool | Best for | How it charges | Price |
|---|---|---|---|---|
| 1 | 1OrbitOur pick | No pipes, no report to build | Per client site, with an agency plan | From $29 a site a month; agencies add the $149 Agency plan, with Launchpad free |
| 2 | 2Porter Metrics | The closest swap for Looker Studio | Per connected account | From $15 a month for one account, falling to $2 an account at volume; free plan |
| 3 | 3AgencyAnalytics | Replacing the whole report | Per client | $25 per client a month, or $20 billed yearly; Rank Tracker $41.67 a month per 500 keywords and AI Tracker $20.83 per 250 credits, billed yearly |
| 4 | 4Swydo | Reports for a flat fee | Per data source | $69 a month for 10 data sources, then $2 to $4.50 per extra source; 10% off billed yearly |
| 5 | 5Databox | KPI boards with an AI analyst | Per account pack | Free plan; Analyst $71 and Team $199 to $319 a month billed yearly; Agency $99, or $79 billed yearly, plus $25 or $20 per account pack; white label $80 add-on |
| 6 | 6Looker Studio | Free, if you only need Google’s data | Free | Free; Data Studio Pro paid per user licence |
The 6 best Supermetrics alternatives, ranked
Ranked on one job: showing each client what the website work earned, across many client sites. Orbit is ours and comes first on that job. If you mainly need data moved into your own reports, each entry says when another tool is the better pick.
- 01
Orbit
Our productOrbit measures each client site itself, so there’s no connector to keep working. It puts the work worth doing on a board, drafts it for your team and measures each finished task, and writes the monthly report from those numbers. Clients can log in under your logo at no charge.
- No connectors to maintain
- A monthly report written for you
- Client logins under your logo
- Price
- From $29 a site a month; agencies add the $149 Agency plan, with Launchpad freeSee pricing
- Best for
- No pipes, no report to build
- Pair it with
- Supermetrics or Porter Metrics, for ads and social in your own reports
- 02
Porter Metrics
Porter Metrics connects 30+ sources to Looker Studio, Sheets, Power BI, Claude and ChatGPT, from $15 a month for one account down to $2 an account at volume. One subscription covers all your clients, and a free plan keeps its badge on dashboards.
- A free plan
- Discounts per account at volume
- 14-day trial, no card
- Price
- From $15 a month for one account, falling to $2 an account at volume; free planSource, checked 3 Nov 2026
- Best for
- The closest swap for Looker Studio
- Pair it with
- Orbit, for what belongs in the report
- 03
AgencyAnalytics
AgencyAnalytics connects 90+ platforms and makes the report itself, in a white-labeled client portal, at $20 per client a month billed yearly. Rank tracking and AI tracking are add-ons.
- 90+ integrations
- Your domain and email
- 14-day trial, no card
- Price
- $25 per client a month, or $20 billed yearly; Rank Tracker $41.67 a month per 500 keywords and AI Tracker $20.83 per 250 credits, billed yearlySource, checked 3 Nov 2026
- Best for
- Replacing the whole report
- Pair it with
- Orbit, for the website work behind the numbers
- 04
Swydo
Swydo makes the report for $69 a month for the first 10 sources, then $4.50 each, with unlimited clients and users, your own domain and a client portal, across 38+ integrations.
- $69 a month for 10 sources
- Unlimited clients and users
- 14-day trial, no card
- Price
- $69 a month for 10 data sources, then $2 to $4.50 per extra source; 10% off billed yearlySource, checked 3 Nov 2026
- Best for
- Reports for a flat fee
- Pair it with
- Orbit, for results the report can show
- 05
Databox
Databox pulls data into KPI dashboards with an AI analyst. The Agency plan is $79 a month billed yearly with 4 accounts, plus $20 per account pack; white label is an $80 add-on.
- A free plan
- Cross-account reporting
- An AI analyst
- Price
- Free plan; Analyst $71 and Team $199 to $319 a month billed yearly; Agency $99, or $79 billed yearly, plus $25 or $20 per account pack; white label $80 add-onSource, checked 3 Nov 2026
- Best for
- KPI boards with an AI analyst
- Pair it with
- Orbit, for the website side of each client’s numbers
- 06
Looker Studio
If your reports are mostly Google Analytics, Search Console and Google Ads, Data Studio connects to them for free, with no connector to buy. Other sources are where Supermetrics usually comes in.
- Free
- Google’s own data built in
- Fully custom reports
- Price
- Free; Data Studio Pro paid per user licenceSource, checked 6 Oct 2026
- Best for
- Free, if you only need Google’s data
- Pair it with
- Orbit, for what belongs in the report
A data pipe, or the report itself?
Most people looking for a Supermetrics alternative want one of two things. If you already build reports in Looker Studio or Sheets and want a cheaper connector, look at Porter Metrics. If you’re tired of building and maintaining reports at all, look at the tools that make the report, like AgencyAnalytics or Swydo. Orbit is a third route for website work: no connector, and no report to build.
| Tool | What it is | Who builds the report |
|---|---|---|
| Orbit | Measures the site itself and does the work with you | Orbit writes it; your team checks and sends it |
| Porter Metrics | Connectors for Looker Studio, Sheets and Power BI | You, from templates |
| Data Studio | A free dashboard builder | You |
| AgencyAnalytics | A client reporting platform | You, from templates, once |
| Swydo | A client reporting platform | You, from templates, once |
| Databox | KPI boards with an AI analyst | You, with its AI |
What Supermetrics leaves to you
Supermetrics gets the data to the right place, which it does for 175 sources. Then someone builds the report, keeps it working and explains it to the client. For website work, Orbit reads the site’s search, visitors, health, links and AI answers itself and writes the monthly report. For what Supermetrics costs, see Supermetrics pricing.
How we checked
Every fact about Porter Metrics, AgencyAnalytics, Swydo, Databox and Looker Studio comes from the vendor’s own website, read on 3 Nov 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.