Get your clients named in AI answers
Orbit asks ChatGPT, Gemini and Google’s AI the questions your client’s buyers ask, every week, shows who gets named instead and why, and turns the gaps into pages that earn the citation.
Definition
What is an AEO tool?
An AEO tool, also called a GEO tool, tracks whether AI assistants such as ChatGPT, Gemini and Google’s AI Overviews name and cite a brand when buyers ask them questions, and shows what to change so they do. AEO stands for answer engine optimization, GEO for generative engine optimization.
What AI visibility tracksBuyers ask AI first, and most never click through. Being in the answer is the new first page.
Ranking, or being the answer
Two ways to measure search now. One counts positions on a page fewer people click; the other asks the assistants buyers use.
Search alone
Where the site ranks
- Positions on a results page fewer people click
- No idea what ChatGPT says about the client
- Visits from AI lost among direct and referral traffic
With Orbit
Whether AI names the client
- The buyers’ questions, asked on four AI surfaces every week
- Who gets named and cited instead, and why
- The visitors and leads AI assistants actually send
How Orbit gets a client into the answer
Measure it, find out why, do the work, and prove it pays.
1. Measure
Know where the client stands in AI answers.
Up to 15 buyer questions run every week on ChatGPT, Gemini, Google’s AI Overview and AI Mode. For each answer Orbit records whether the client was named or cited, which competitors appeared, and which sites the answer relied on.
- Four surfaces
- Ascend
2. Why
Find out why AI leaves the client out.
The weekly audit checks that AI crawlers can reach the site and read its content without running JavaScript, and the answers show which sites AI cites instead. A key page with few facts an assistant could quote is flagged too.
- AI crawlers
- Ascend
3. The work
The gaps, on the board, then written.
Questions AI never answers with the client become cards on the Signals board, naming who wins instead. Orbit writes the page that answers them, in the client’s voice, for your approval.
- Signals
- Zenith
4. Proof
Prove it pays.
Visits from ChatGPT, Gemini, Perplexity and other assistants are counted apart, and a lead whose first visit came from one is marked. On Zenith, each finished card shows how many AI answers now cite the client.
- AI traffic
- Every plan
How to check whether AI names a client
Five steps you can run by hand today, before any tool.
Book DemoList the questions buyers ask
Not the brand name: the problem, the best option, what it costs, how to choose. Ten to fifteen is plenty.
Ask them where buyers do
ChatGPT, Gemini, and Google’s AI Overview and AI Mode give different answers. Ask each one, in a fresh session.
Note who gets named and cited
Write down the brands named and the sites linked as sources. Those are who you’re really up against.
Check the crawlers can get in
Make sure robots.txt doesn’t block the crawlers behind AI search, and that pages show their content without JavaScript.
Answer plainly, near the top
Give the answer in plain words early on the page, backed by specifics such as prices, numbers and cases. Then ask again in a few weeks.
Questions about getting found in AI search
Answer the questions buyers ask in plain words, near the top of the page, and back the answer with specifics such as prices, numbers and cases. Make sure crawlers can reach the site, and get it mentioned on other sites in the field. Then ask the same questions every week to see whether it works.
The sources ChatGPT links to with its answer when it searched the web to write it. Orbit records which sites and pages each answer cited, yours included, for every tracked question.
None in practice. Answer engine optimization and generative engine optimization both mean getting a brand named and cited in AI answers.
ChatGPT, Gemini, Google’s AI Overview and Google’s AI Mode, through their real interfaces, every week. Visits from other assistants, such as Perplexity and Claude, are counted in analytics.
Up to 15 per site, drafted from the site’s profile and yours to add, reword or retire. Each one runs on all four surfaces every week.
It measures a different place: AI answers instead of search results. Orbit does both, so a page’s Google rankings and whether AI cites it sit side by side.
There’s no fixed time: answers change as the assistants read the web again. Orbit asks every question again each week, so you see the week it changes.
Ascend and Zenith. Visits and leads from AI assistants are counted on every plan, Launchpad included.
See whether AI names your client
Scan a client site now, free and without an account, and get its AI verdict. Or book a demo to see how Orbit fits the way you work and where it can help.