In short
- The best SEO software for agencies depends on four things: what it costs per client site, what clients can see, whether it carries your brand, and whether it proves results.
- Orbit is priced per client site and measures each finished task; Semrush and Ahrefs hold the deepest research data, priced per seat.
- For white label at a lower price, SE Ranking’s Agency Pack and AgencyAnalytics put your brand on the platform and the reports.
- Most agencies keep one research suite and one tool for the client work itself.
How we ranked them
Ranked for one job: running many client sites, improving them every month and proving it. Orbit is our own product, judged on the same terms as the rest; for research data on sites you don’t run, or a fully branded portal, the order changes, and each entry says where it is the better pick.
- 01
Price per client site
What the tool costs at ten and at fifty clients, not only for one seat.
- 02
Client access
A login where clients see their own numbers, never another client’s.
- 03
White label
Your brand on the reports and logins a client sees.
- 04
Proof of results
Shows what the work earned for each client, without a report built by hand.
- 05
Work across sites
Every client in one view, with the work worth doing first.
- 06
Prices you can check
Published prices, read on the vendor’s own page.
At a glance
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | 1Orbit | Agencies improving and proving many client sites | $149 a month for the agency, then $0, $49 or $199 per client site |
| 2 | 2SE Ranking | White label at a mid price | $129 to $279 a month ($103.20 to $223.20 billed yearly); Agency Pack $69 a month, yearly only; AI Search $89 a month |
| 3 | 3AgencyAnalytics | Branded client portals and dashboards | $20 per client a month, billed yearly; Rank Tracker from $41.67 a month per 500 keywords |
| 4 | 4Semrush | The broadest research data | $139.95 to $549 a month for one user, extra user $45 to $100 |
| 5 | 5Ahrefs | Link and competitor research | $129 to $449 a month for one user (Enterprise $1,499, yearly), extra user $40 to $100; Starter $29; up to 17% off yearly |
| 6 | 6Search Atlas | An all-in-one suite with client portals | $79 to $319 a month; Agency from $999 |
| 7 | 7Moz Pro | Authority metrics clients recognize | $49 for one site; $99 to $299 a month |
| 8 | 8SpyFu | Competitors’ ad and keyword history | $39 to $249 a month ($29 to $187 billed yearly); Pro + AI $119 after a $59 first month |
| 9 | 9Serpstat | Projects and seats per dollar | $69 to $499 a month ($50 to $410 billed yearly) |
| 10 | 10Screaming Frog | Deep technical audits | $279 a year; free up to 500 URLs |
The 10 best SEO tools for agencies, ranked
- 01
Orbit
Our productOrbit puts every client site in one hub, priced per site: one Agency plan, then Launchpad free, Ascend or Zenith for each client site. It finds the work in each site’s own data and, on Zenith, drafts and publishes it once someone approves and measures every finished task against its starting point. Clients log in as guests to their own site at no charge, and never see your other clients or your prices.
- Priced per client site, from $0
- Guest logins for clients, never billed
- Each finished task measured
- Price
- $149 a month for the agency, then $0, $49 or $199 per client siteSee pricing
- Best for
- Agencies improving and proving many client sites
- Pair it with
- Ahrefs or Semrush, if research on sites you don’t run is a big part of the job
- 02
SE Ranking
A mid-priced suite with daily rank tracking: 2,000 keywords and 10 projects on Core, from $129 a month. The Agency Pack adds white label for the platform and reports, 30 client seats and a lead generator for $69 a month more. AI search tracking is a separate add-on.
- White label for platform and reports
- 30 client seats
- Daily rank tracking
- Price
- $129 to $279 a month ($103.20 to $223.20 billed yearly); Agency Pack $69 a month, yearly only; AI Search $89 a monthSource, checked 6 Oct 2026
- Best for
- White label at a mid price
- Pair it with
- Orbit, to do and prove the work its reports point to
- 03
AgencyAnalytics
AgencyAnalytics is built for agency reporting at $20 per client a month, billed yearly: 85+ integrations, a white-labeled client portal on your own domain, and unlimited client and staff users. Rank tracking is an add-on from $41.67 a month per 500 keywords, and AI summaries are included.
- $20 per client a month
- Branded portal on your own domain
- 85+ integrations
- Price
- $20 per client a month, billed yearly; Rank Tracker from $41.67 a month per 500 keywordsSource, checked 6 Oct 2026
- Best for
- Branded client portals and dashboards
- Pair it with
- Orbit, for the website work its dashboards report on
- 04
Semrush
The broadest suite: keyword and backlink data for any site, daily rank tracking, and AI prompts from the Starter plan up. It is priced per user, from $139.95 a month plus $45 to $100 for each extra user, and branded reports cost $20 a month per report. Its Agency Growth Kit, with the client portal and CRM, has been discontinued.
- Keyword and link data for any site
- Branded reports at $20 each
- Daily rank tracking
- Price
- $139.95 to $549 a month for one user, extra user $45 to $100Source, checked 6 Oct 2026
- Best for
- The broadest research data
- Pair it with
- Orbit, for the work on each client site
- 05
Ahrefs
Ahrefs calls its link index the largest live one, and every paid plan includes API and MCP access. Plans run $129 to $449 a month for one user, with extra users at $40 to $100. Report Builder is on every plan, and clients receive the PDFs by email without needing an Ahrefs account.
- A very large live link index
- API and MCP on paid plans
- Report Builder on every plan
- Price
- $129 to $449 a month for one user (Enterprise $1,499, yearly), extra user $40 to $100; Starter $29; up to 17% off yearlySource, checked 6 Oct 2026
- Best for
- Link and competitor research
- Pair it with
- Orbit, for each client site’s own work and results
- 06
Search Atlas
Search Atlas combines SEO research, content tools and OTTO, an agent that changes sites through a snippet. White-label dashboards and reporting start on Pro at $319 a month, and client portals and branded dashboards come with the Agency plan from $999.
- White label from Pro
- Client portals on Agency
- OTTO changes pages for you
- Price
- $79 to $319 a month; Agency from $999Source, checked 6 Oct 2026
- Best for
- An all-in-one suite with client portals
- Pair it with
- Orbit, for drafts published in each client’s CMS and measured
- 07
Moz Pro
The classic suite behind Domain Authority, from $49 a month for a single site up to $299. Every plan tracks AI prompts weekly on ChatGPT, Gemini, Google AI Mode and Perplexity, and the Medium and Large plans put your logo on reports.
- Domain Authority
- Your logo on Medium and Large
- From $49 a month
- Price
- $49 for one site; $99 to $299 a monthSource, checked 6 Oct 2026
- Best for
- Authority metrics clients recognize
- Pair it with
- Orbit, for every client site at once
- 08
SpyFu
SpyFu shows what competitors bought and ranked for, with more than ten years of history and unlimited searches on Pro. White-label reports come with the Pro and Team plans, and prices run $39 to $249 a month.
- 10+ years of history
- White-label reports from Pro
- Unlimited searches on Pro
- Price
- $39 to $249 a month ($29 to $187 billed yearly); Pro + AI $119 after a $59 first monthSource, checked 6 Oct 2026
- Best for
- Competitors’ ad and keyword history
- Pair it with
- Orbit, for the organic work on each client site
- 09
Serpstat
A budget all-in-one suite from $69 to $499 a month. Team plans include unlimited projects, and white-label reports come with the Agency plan.
- Unlimited projects from Team
- White label on Agency
- From $69 a month
- Price
- $69 to $499 a month ($50 to $410 billed yearly)Source, checked 6 Oct 2026
- Best for
- Projects and seats per dollar
- Pair it with
- Orbit, for measured results per client
- 10
Screaming Frog
The desktop crawler technical SEOs reach for when a site needs a forensic audit: free up to 500 URLs, and $279 a year per licence beyond that. It can also send pages to OpenAI or Gemini while it crawls.
- Free up to 500 URLs
- $279 a year
- Crawls with OpenAI or Gemini
- Price
- $279 a year; free up to 500 URLsSource, checked 6 Oct 2026
- Best for
- Deep technical audits
- Pair it with
- Orbit, for the weekly health check on every client site
What agencies need from SEO software
Most lists of SEO tools rank them by data. An agency has four more questions to answer every month. What will this cost when we add the next ten clients? What can each client see? Does it carry our brand or the vendor’s? And can we show a client what the work earned?
| Tool | How it is priced | Ten client sites |
|---|---|---|
| Orbit | One agency plan, then per client site | The agency plan plus ten site plans; Launchpad free |
| AgencyAnalytics | Per client, billed yearly | $200, plus rank tracking |
| SE Ranking | Per plan, Agency Pack extra | $198 (Core with 10 projects, plus the Agency Pack) |
| Semrush | Per user | $299 (Pro+ with 15 websites, one user) |
| Ahrefs | Per user | $249 (Standard with 20 projects, one user) |
| Search Atlas | Per plan | From $999 for client portals (Agency) |
The prices buy different things. The research suites give data on any site; AgencyAnalytics gives branded dashboards; Orbit on Zenith includes the drafted pages, the publishing and the measured results. Compare on the job you need done.
White label SEO software
White label means the client sees your brand, not the vendor’s. SE Ranking’s Agency Pack brands the platform and the reports. AgencyAnalytics puts your logo, colors and domain on its client portal and every report. Search Atlas offers white-label dashboards from Pro and client portals on Agency, and Moz Pro, SpyFu and Serpstat brand their reports on the upper plans.
Orbit takes a different route. Clients are invited into their own site as guests: they see the same numbers your team sees and can ask Orbit about them, never your other clients or your prices, and guests are never billed. What they see is the work and what it earned. If a fully branded portal for requests and files matters too, Orbit sits well beside one; see Orbit and client portals and Orbit vs AgencyAnalytics.
Best SEO tools for agencies: one suite, one tool for the work
Most agencies keep one research suite for data on sites they don’t run, Semrush or Ahrefs, and one tool for the client work itself. Semrush vs Ahrefs compares the two suites, and Semrush alternatives covers the cheaper ones.
For the client work, Orbit connects to every client site, finds the work worth doing in its own data, does it with your team, and measures what each finished task earned. Ask Orbit and MCP read every client site at once, so you can ask which one needs you this week.
How we checked
Every fact about SE Ranking, AgencyAnalytics, Semrush, Ahrefs, Search Atlas, Moz Pro, SpyFu, Serpstat and Screaming Frog comes from the vendor’s own website, read on 6 Oct 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.