In short
- For agencies with many client sites, Orbit tracks AI answers weekly for every site, next to the visitors and leads AI sends, and turns gaps into work.
- For one large brand checked daily on many engines, Peec AI and Profound go deepest.
- Otterly.AI is the cheapest way to start: $29 a month for 15 prompts.
- Answers change from run to run, so judge any tool by the trend over weeks, never by one result.
How we ranked them
Ranked for one job: showing clients whether AI assistants recommend them, and improving it, across many client sites. Orbit is our own product, judged on the same criteria as the rest; for one large brand checked daily on every engine, the order changes, and each entry says where it is the better pick.
- 01
The engines buyers use
ChatGPT, Gemini and Google’s AI Overviews and AI Mode first; more engines count as a bonus.
- 02
Answers as a person sees them
Read from the real interface, not a developer API, which can answer differently.
- 03
Beyond mentions
The visitors and leads AI sends, so a mention can be tied to business.
- 04
Built for a client list
Workspaces, pricing and reports that work across many sites.
- 05
From gap to work
A missing mention should lead to a page to write, not only a chart.
- 06
Prices you can check
Published prices, read on the vendor’s own page.
At a glance
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | 1Orbit | Agencies tracking AI answers across many client sites | $149 a month for the agency, then $0, $49 or $199 per client site |
| 2 | 2Peec AI | Daily tracking with agency workspaces | $95 to $495 a month for brands; agency plans $245 to $795 a month on shared credits |
| 3 | 3Profound | Enterprise brands and large agencies | Free 7-day trial, then custom Enterprise; agencies $99 a month plus $399 per client workspace |
| 4 | 4Otterly AI | The cheapest way to start | $29 to $489 a month ($25 to $422 billed yearly); Gemini and AI Mode are add-ons |
| 5 | 5Scrunch AI | Wide coverage for one brand | Starter $250 a month billed yearly ($300 month to month); Growth $417 ($500); Enterprise custom |
| 6 | 6Semrush AI Visibility Toolkit | Agencies already on Semrush | $99 a month per domain |
| 7 | 7Ahrefs Brand Radar | Share of voice across the market | $199 a month for the AI visibility index; custom prompts from $50 a month, included with paid Ahrefs plans |
| 8 | 8SE Visible | Many prompts for the price | $99 to $355 a month |
| 9 | 9Rankscale | Many engines, paid in credits | $99 to $780 a month |
| 10 | 10AthenaHQ | The widest list of models | Free plan; Starter $295 a month |
The 10 best AI visibility tools, ranked
- 01
Orbit
Our productOrbit asks up to 15 buyer questions a week for every client site on ChatGPT, Gemini, Google’s AI Overviews and AI Mode, reading ChatGPT and Gemini the way a person sees them. It shows who is named and cited, which competitors are named instead, and the visitors and leads AI assistants send. On Zenith, a gap becomes work on the Signals board, with the page drafted for your team.
- ChatGPT, Gemini, AI Overviews and AI Mode, every week
- Visitors and leads from AI, counted on the client’s site
- Every client site in one view, from $49 a site
- Price
- $149 a month for the agency, then $0, $49 or $199 per client siteSee pricing
- Best for
- Agencies tracking AI answers across many client sites
- Pair it with
- Peec AI or Profound, for a large brand that needs daily checks on more engines
- 02
Peec AI
Peec checks every day across three engines you choose (ChatGPT, AI Mode, AI Overviews, Copilot or Gemini), and up to 13 on Enterprise. Agency plans run on credits, with pitch projects and Looker Studio reports. It connects to Google Analytics for sessions and revenue from AI, and its Actions give briefs rather than drafts.
- Daily checks
- Agency plans with pitch projects
- AI referrals from Google Analytics
- Price
- $95 to $495 a month for brands; agency plans $245 to $795 a month on shared creditsSource, checked 6 Oct 2026
- Best for
- Daily tracking with agency workspaces
- Pair it with
- Orbit, to turn the gaps into work on each site
- 03
Profound
Profound reads answers from the browser every day, across up to nine engines on Enterprise, measures AI crawlers and visits from server logs, and its AI Marketer drafts and stages pages in your CMS. Brand plans are custom-priced after a 7-day trial; agencies pay $99 plus $399 per client workspace.
- Up to nine engines, daily
- AI crawlers and visits from server logs
- Drafts pages for your CMS
- Price
- Free 7-day trial, then custom Enterprise; agencies $99 a month plus $399 per client workspaceSource, checked 6 Oct 2026
- Best for
- Enterprise brands and large agencies
- Pair it with
- Orbit, for the rest of each client site’s growth
- 04
Otterly AI
From $29 a month for 15 prompts checked daily on ChatGPT, AI Overviews, Perplexity and Copilot, with AI Mode, Gemini and Claude as add-ons. A good first tracker; its help pages say visits from people are not counted.
- From $29 a month
- Daily checks
- Perplexity and Copilot included
- Price
- $29 to $489 a month ($25 to $422 billed yearly); Gemini and AI Mode are add-onsSource, checked 6 Oct 2026
- Best for
- The cheapest way to start
- Pair it with
- Orbit, for the visitors and leads behind the mentions
- 05
Scrunch AI
$250 a month per brand covers ChatGPT, Perplexity, AI Overviews and Copilot with 125 prompts, checked daily for two weeks and every three days after. Agency Core is $500 a month, with pitch workspaces.
- Four engines on the core plan
- AI referrals from Google Analytics or Adobe
- Pitch workspaces for agencies
- Price
- Starter $250 a month billed yearly ($300 month to month); Growth $417 ($500); Enterprise customSource, checked 6 Oct 2026
- Best for
- Wide coverage for one brand
- Pair it with
- Orbit, for Gemini, AI Mode and the work itself
- 06
Semrush AI Visibility Toolkit
$99 a month per domain for 25 prompts on ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini, with prompt tracking every day. Traffic from AI sits in a separate toolkit.
- Inside the Semrush account you have
- Daily prompt tracking
- A large prompt research database
- Price
- $99 a month per domainSource, checked 6 Oct 2026
- Best for
- Agencies already on Semrush
- Pair it with
- Orbit, for every client site at a per-site price
- 07
Ahrefs Brand Radar
A database of over 447 million prompts shows how often a brand is mentioned across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Your own prompts are 5 to 20, depending on the Ahrefs plan. Reports can’t carry your own brand.
- 447 million+ prompts
- Six AI engines
- AI traffic in Ahrefs Web Analytics
- Price
- $199 a month for the AI visibility index; custom prompts from $50 a month, included with paid Ahrefs plansSource, checked 6 Oct 2026
- Best for
- Share of voice across the market
- Pair it with
- Orbit, for the questions each client’s buyers ask
- 08
SE Visible
SE Ranking’s AI tracker checks 200 to 1,000 prompts daily on AI Overviews, AI Mode, Gemini, ChatGPT and Perplexity, from $99 a month. Traffic from AI is marked as coming soon.
- 200 to 1,000 prompts
- Daily checks
- Five engines
- Price
- $99 to $355 a monthSource, checked 6 Oct 2026
- Best for
- Many prompts for the price
- Pair it with
- Orbit, for traffic, leads and the work
- 09
Rankscale
Credits cover more than 17 engines on every plan, checked anywhere from hourly to monthly, with white label from the Growth plan.
- 17+ engines
- White label from Growth
- Flexible check frequency
- Price
- $99 to $780 a monthSource, checked 6 Oct 2026
- Best for
- Many engines, paid in credits
- Pair it with
- Orbit, to tie mentions to visits and leads
- 10
AthenaHQ
Eleven engines on the Starter plan, including Claude, Grok, DeepSeek and Meta AI, with a content hub that writes and publishes to your CMS. There is a free plan to try it.
- 11 engines on Starter
- A free plan
- Writes and publishes content
- Price
- Free plan; Starter $295 a monthSource, checked 6 Oct 2026
- Best for
- The widest list of models
- Pair it with
- Orbit, for every client site in one view
Why AI visibility tools disagree
Ask an assistant the same question twice and it may name different businesses. SparkToro and Gumshoe ran 2,961 tests and found less than a 1-in-100 chance of getting the same list twice; how often a brand appears held steadier than where it appears. So judge any tool by the trend over weeks.
Check too how a tool reads the answers. Some ask a developer API, which can answer differently from the app people use; others read the real interface. Orbit reads ChatGPT and Gemini the way a person sees them.
AI answers or AI traffic?
They are two questions: whether assistants name a site, and how many people they send to it. Most trackers answer the first, and some connect Google Analytics for the second. Orbit measures both on the client’s own site, with the visitors and leads AI sends, which is what a client wants to see. How AI visibility works in Orbit.
How we checked
Every fact about Peec AI, Profound, Otterly AI, Scrunch AI, Semrush AI Visibility Toolkit, Ahrefs Brand Radar, SE Visible, Rankscale and AthenaHQ comes from the vendor’s own website, read on 6 Oct 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.
