Your conversion rate, honestly
Leads and conversion rate for any period, per source, page and goal, with the visits next to every rate, so a small number never looks bigger than it is.
LeadsFree on Launchpad
Know where every lead comes from
Orbit counts the forms, bookings and calls your website brings in, follows each lead back through the pages they read to where they came from, and shows what they’re worth.
Definition
What is lead attribution?
Lead attribution is giving a lead’s credit to the sources and pages that brought it in. First touch credits where someone first came from, last touch the page they saw last, and linear splits the credit evenly over everything they read.
How Orbit tracks leads
From the moment someone arrives to the moment they get in touch.
1. Counted for you
Forms, bookings and calls, found on their own.
Form submissions, bookings through Calendly, Cal.com, HubSpot and Typeform, and clicks on phone numbers and email addresses are detected without setup. One click counts them, history included.
- Forms
- Bookings
- Phone and email clicks
2. Where they came from
Every lead traced back to its source.
Search, ads, email, social or an AI assistant like ChatGPT: see how many leads each source brings and how well it converts against the rest of the site.
- Lead sources
- Conversion rate
- AI assistants
3. The whole journey
The pages a lead read before getting in touch.
Open any lead and see the visit behind it, page by page, from the page they landed on to the form they sent.
- Customer journey
- Landing page
- Pages read
4. The right credit
Credit the pages that earned the lead.
Choose first touch, last touch or linear, and see which articles and pages bring in leads, not just visits.
- First touch
- Last touch
- Linear
Visitors are a guess. Leads are proof. Orbit shows you where every one came from.
Everything else lead tracking does
One lead per person
Someone who sends the same form three times is one lead. The repeats stay visible, and a goal can count every time when that’s what you want.
You decide what counts
Nothing is counted as a lead until you say so, and a site with no goals set is never reported as ‘zero leads’.
Leads from AI assistants
A lead whose first visit came from ChatGPT, Gemini or Perplexity is marked as such: the proof that being found in AI answers pays.
No personal data
Orbit records behaviour, never what someone types into a form, and only people can become a lead: bots on a thank-you page never count.
Leads
Included on every plan
Lead tracking comes free on Launchpad, with Analytics and Search Console. Every plan counts leads the same way.
Freeon Launchpad
How to track leads from your website
Count people, trace them back, and give the credit where it’s due.
Decide what a lead is
A contact form, a booked call, a phone click: decide which actions count, so leads means the same thing every month.
Count people, not submissions
The same person sending a form twice is one lead. Counting every submission inflates the number a client sees.
Trace each lead back
Where someone first came from and what they read before getting in touch tells you which work brings in clients. See it in Analytics.
Pick one attribution model and keep it
First touch rewards what brings people in, last touch what convinces them, linear everything in between. Compare months on the same model.
One part of something bigger
Lead tracking is one part of Orbit, the website growth platform for agencies.
See what your leads are worthFor agencies
Show a client which pages and sources bring in their enquiries, with the visit behind every lead. It’s the report that keeps a retainer.
Questions about lead tracking
Usually not. Contact forms, embedded forms, bookings through tools like Calendly or HubSpot, and taps on your phone number or email address are found on their own. They wait under Conversions until you count them, and when you do, past ones are counted too. For anything else, you point Orbit at your thank-you page.
Yes. Show only the visits that got in touch, or ask Orbit “Show me the journeys of our last ten leads” and get them listed with where each one came from.
Recording every enquiry a website brings in, such as forms, bookings and calls, together with where each one came from and what they did on the site first.
Giving the credit for a lead to more than one page or source it touched on the way, instead of only the first or the last. Orbit’s linear model splits the credit evenly over every article a lead read.
Giving all the credit for a lead to where the person first came from: the first page they landed on and the source that sent them. It shows which work brings new people in.
It depends on what counts as a conversion and who visits. Compare a site with itself over time and its sources with each other; Orbit shows each source’s rate next to the site-wide one.
No. Orbit records that a form was sent, on which page and after which visits, never what was typed into it.
Yes. Launchpad counts leads, their sources and their journeys the same way every other plan does.
See lead tracking on a real site
Book a demo to see how Orbit fits the way you work and where it can help. Or scan a site now, free and without an account.