SEO report example: a real monthly report, and the template behind it
A real one-page SEO report from October 2026, the good and the bad, and the template behind it: what to include, what to cut and how to send it under your own brand.
Leon Missoul4 min read · Published 3 Nov 2026
In short
- A good SEO report fits on one page: three lines on what happened, the numbers that changed, the work that went live, and one thing to do next.
- Below is a real SEO report example: Luniq’s own site, October 2026. Clicks rose 12%, leads fell from 10 to 6, and the report says both.
- The monthly SEO report template is under it: copy the headings, keep the order, and cut anything a client wouldn’t ask about.
The report: Luniq, October 2026
Luniq is the web agency behind Orbit, so this is our own site and we can show all of it. We ran Orbit’s monthly report in Claude on 3 November 2026. Every number comes from the site’s own Search Console and Orbit’s tracking. We removed the value we put on each lead and shortened the list of finished work. Nothing else was touched.
In short
More people clicked through from Google in October, 64 against 57, even though Google showed the site about half as often. Visitors rose 61%, but leads fell from 10 to 6. The one thing to watch is that drop in leads: more people came, and fewer of them got in touch.
| Measure | October | Before | Change |
|---|---|---|---|
| Clicks from Google | 64 | 57 | +12% |
| Times shown in Google | 4,899 | 9,083 | −46% |
| Click-through rate | 1.31% | 0.63% | Doubled |
| Average position | 24 | 14.3 | 9.7 places lower |
| Visitors | 720 | 448 | +61% |
| Leads | 6 | 10 | −4 |
| Visitors from AI assistants | 4 | 5 | −1 |
The work, and what it brought in
20 tasks went live in October. Each result is read 28 days after it goes live, so the first verdicts arrive on 11 November. These are readings so far, not verdicts:
- Up: “local seo belgium” from position 17.6 to 13, after rewriting two search snippets.
- Up: “creatieve bureaus” onto page one, from 10.5 to 9.
- Up: “consultant core web vitals” from 43 to 28.7, after a new title and cutting a 3.96 MB icon font to 35 KB.
- Down: “ai zoekmachine optimalisatie” from 34.7 to 58.9. We read this one again on 11 November before changing anything.
- Down: “b2b website losing leads” from 1.9 to 7, after its snippet was rewritten. Same day, same check.
Where the leads came from
| Goal | Leads |
|---|---|
| Lead form, English | 2 |
| Lead form, Dutch | 2 |
| Free website scan | 1 |
| Email link | 1 |
The Scan lead came from Perplexity. One more request came in through the agency form on 25 October, and it isn’t counted because nobody has marked that form as a lead yet.
AI answers
Of the 15 questions we track, ChatGPT named Luniq on 2 and Gemini on 1. Google’s AI Overviews and AI Mode named it on none. AI assistants sent 4 visitors, and one of them became a lead.
Links and site health
83 sites now link to Luniq, up from 59 at the start of October. The technical audit scores 100 with three warnings: 7 language pairs that don’t point at each other, 6 pages Google has found but not yet read, and 1 page more than three clicks deep.
Next month
Mark the agency form as a lead, so it counts. Fix the 7 language pairs. Read the first verdicts on 11 November, and look at why fewer visitors got in touch.
What makes this a good SEO report
It’s short, and it doesn’t hide anything. A client who reads the drop in leads here won’t be surprised on the call, and will believe the numbers that went up.
- It opens with the verdict, not with a chart. A client who reads three lines knows how the month went.
- Every number has a comparison. 64 clicks means nothing alone; 64 against 57 does.
- It separates readings from results. Work that went live last week can’t be judged yet, and the report says when it can.
- It names what wasn’t counted. The agency form is the kind of gap a client should hear about from you.
The monthly SEO report template
Copy these headings into your own email or document. Keep the order: a client reads from the top and stops when they have their answer.
| Part | What goes in it | Length |
|---|---|---|
| In short | How the month went, the biggest win, the one thing to watch | Three lines |
| The month in numbers | Clicks, times shown, position, visitors, leads, each with the period before | One small table |
| The work | What went live, what it changed so far, and when the rest can be read | Three to five lines |
| Leads | How many, through which form or call, and from which source | One small table |
| AI answers | Whether AI assistants name the business, and the visits they send | One line |
| Links and health | New linking sites, and only the issues that matter | Two lines |
| Next month | One to three things you’ll do, and why | Three lines |
What to include in an SEO report, and what to leave out
Include what a client would ask about, and leave out the rest. In most SEO reports, these can go:
- Domain authority and other scores nobody can act on.
- A hundred keyword rankings. Show the few that moved and matter.
- Screenshots of the tool. Say what the number means instead.
- Tasks without a reason. “Fixed 12 redirects” says nothing; “fixed the redirects losing visits to your pricing page” does.
How to send an SEO report under your own brand
A report should come from you. Put it in your own email or template, and add a line or two only you could write: what you discussed last month, or what you’d do differently. If clients also log in to see their numbers, white label SEO reporting shows them your logo there too, and a client SEO dashboard answers “how are we doing?” between reports.
Writing it in one question
The report above took one request. In Ask Orbit or Claude, ask for last month’s report on a site and you get one page from the numbers Orbit has measured all month. A number it couldn’t read is named as missing, never estimated. Your team checks it and sends it.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.
