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Internal linksFree on Launchpad

Put your links where they help pages rank

Internal links are the one ranking lever fully in your hands. Orbit shows which important pages your own site barely links to, and which articles should point to the page that sells.

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How Orbit finds where a link belongs

The pages that need links, and the pages that should give them.

1. Pages that need links

Important pages your site barely links to.

A page that sells, shown in Google hundreds of times a month, that only your footer links to. Orbit lists your key pages with how many of your own pages link to each.

  • Key pages
  • Links in
  • Footer links

2. Point to the page that sells

Articles that never point to the page that sells.

Several articles about a topic and none linking to the service page that turns readers into clients. Orbit names the page and every article where the link belongs.

  • Pages that sell
  • Related articles
  • Links out

3. Clusters

Build a cluster around every page that sells.

A page that sells needs articles that answer what buyers ask before choosing, each linking to it. Orbit shows how many there are, how many link, and what the next piece should be.

  • Pillar pages
  • Topic clusters
  • Next piece
Book DemoScan a site

Ask for it, or find it on your board

Internal link checks on every plan. Flagged for you on Zenith.

  • Free on Launchpad

    Ask Orbit, or your own AI

    Ask in Ask Orbit, or from Claude, ChatGPT or Cursor with Orbit connected. Orbit names the pages and where the link belongs; your team adds it in your CMS.

    • “Which of our important pages have almost no internal links?”
    • “Which articles should link to our main service page?”
    • “Where should our new article link to?”
  • On Zenith

    Or find it on your Signals board

    On Zenith, the board flags a key page your site barely links to and articles that never point to the page that sells, each card naming the pages where a link belongs.

    See Signals

Internal links are the one ranking lever entirely in your own hands.

Everything else internal links covers

  • Links that go nowhere useful

    A page that collects links from every footer but earns nothing in search, links that end in an error, and links that take a detour through a redirect. Point them where they count.

  • Orphan pages

    From Ascend up, the weekly site health check finds pages that nothing on your site links to at all.

  • Articles link as they’re written

    Every article Orbit writes on Zenith links to your real pages, with clean addresses and no tracking tags.

  • Honest counts

    Links in menus drawn by JavaScript can be missed by a crawl, so Orbit never calls a page orphaned from that count alone.

  • Measured after

    Mark a link card done on Zenith and Orbit measures the page’s clicks and positions from that day.

See everything Orbit does

Internal links

Included on every plan

Internal link checks work on every plan, in Ask Orbit and in your own AI tools. On Zenith, the Signals board flags missing links as they appear.

Freeon Launchpad

Book DemoSee pricing

An internal linking strategy that works

Fewer, better links, pointing at the pages that matter.

Link to the pages that sell

Your service and product pages are the ones that turn visitors into clients. Make sure the articles about their topics point to them.

Link from the pages that earn

A link from a page that already brings in search traffic passes on more than one from a page nobody visits.

In the text, not only the footer

A link inside a sentence that explains why to click counts for more than one in a footer on every page.

Point straight at the final page

Links to old addresses take a detour through a redirect, and links to removed pages lead nowhere. Update them at the source.

One part of something bigger

Finding where links belong is one part of Orbit, the website growth platform for agencies.

See which pages to keep, fix or remove

For agencies

Internal links are a fix your team can ship in an afternoon, with a before and after the client can see in the page’s numbers.

Run retainers

Questions about internal links

Links from one page of your website to another. They help visitors find their way, and they tell Google which of your pages matter most.

Google follows them to find your pages and reads them as a sign of which pages are important. A page that sells but that few of your own pages link to is harder for Google to rank.

A page that no other page on your site links to. Visitors can’t click their way to it, and Google finds it late, if at all. From Ascend up, Orbit’s weekly site health check lists them.

A page that covers a topic broadly and links to articles about its parts, which link back to it. For most businesses it’s the page that sells a service, supported by articles that answer what buyers ask first.

There’s no right number. What matters is that your important pages are linked from the pages that talk about their topic, in the text, and that links don’t lead to errors or redirects.

They do, but for less than a link inside the text of a related page. A key page that only the footer links to is one Orbit points out.

Not on pages that are already live: Orbit names the page and where the link belongs, and your team adds it in your CMS. Articles Orbit writes on Zenith come with their internal links in place.

More in Find

Platform overview

See where links belong on a real site

Book a demo to see how Orbit fits the way you work and where it can help. Or scan a site now, free and without an account.

Book DemoScan a site

Ask Orbit

Answers from every page of goorbit.io

Ask about what Orbit does, what it costs, or how it fits your agency. Each answer links to the page that covers it.

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