A quality score you can act on
Every language version gets a score out of 100, itemised: the title, an answer-first intro, depth, links, sources, readability and a clear next step. Each item says what to fix.
WritingIncluded from Zenith
Content that’s researched, on-brand and ready to publish
Orbit researches what people search for, writes in your client’s voice and language, and scores every piece. Nothing goes live until someone on your team presses Publish.
How a piece gets made
Orbit does the research and the writing. Your team decides what gets written and what goes live.
Book Demo1 · Your team
Pick what to write.
Start from a content idea on your Signals board, a request in Ask Orbit, or New in any collection.
- One click from a card
- Or ask in plain words
- Any collection
2 · Orbit
Check it’s worth writing.
Orbit picks the search to target and the angle, and turns down topics you already cover or that belong to someone else’s buyer.
- Real search data
- No duplicates
- Your buyer only
3 · Orbit
Research and write.
It reads what ranks today and the questions people ask, then writes in your client’s voice, natively in every language.
- What ranks today
- Sources checked
- Every language
4 · Your team
Review, then publish.
Every piece arrives as a draft with a quality score. Edit it, then press Publish to send it to your CMS.
- A score out of 100
- Edit with Orbit
- Live only on Publish
What makes the content good
Grounded in search data, in your client’s voice, and checked before and after it’s written.
1. A brief for every piece
Every piece keeps its brief.
The search it targets, the question it answers for your client’s customer, the angle, and every decision Orbit made on the way. Change any of it before a word is written.
- Target search
- Customer question
- Angle
2. Checked first
Topics that waste money are turned down.
Before anything is written, Orbit checks the idea against what the site already has and who it sells to. A duplicate, a bare definition AI answers swallow, or a topic for someone else’s buyer is refused, with the reason.
- No duplicates
- Buyer fit
- Reasons given
3. Your client’s voice
Written the way your client would write it.
The brand, the voice, the ideal client and any standing instructions shape every piece, and links point to the site’s real pages. A copy-edit pass takes out the filler.
- Brand voice
- Standing instructions
- Internal links
Orbit writes the draft. Your team decides what goes live.
Everything else Writing does
Edit with Orbit
Select any passage, say what should change, and the edit comes back as a change to approve.
Every language, natively
Each language gets its own research, keyword and phrasing, never a translation.
The whole package
Meta title and description, a cover image from your library or stock, and your CMS’s own fields filled from their real options.
Any collection
Blog posts, guides, case studies: Orbit writes for every collection on the site, each with its own fields.
Writing
Included in Zenith
Writing comes with Zenith, with the Signals board, publishing and measured results. Every piece waits as a draft until you publish it.
from$199a site, a month
Does AI-written content rank?
It can. What decides it is everything around the writing.
Google judges the page, not the tool
Google rewards content that helps the person searching, however it was made. Content written only to fill a page doesn’t last, whoever wrote it.
Start from real demand
A piece written for a search people already make, and that your client’s buyer makes, has something to win. Orbit starts from that data, not from a guess.
Answer first, then go deep
The pieces that win open with a direct answer, then cover what the top results cover and what they miss, with sources.
A person decides
Every piece waits as a draft for someone who knows the client. That review is what turns a good draft into the client’s own content.
One part of something bigger
Writing is one part of Orbit, the website growth platform for agencies.
See how it reaches your CMSFor agencies
Deliver the content a retainer promises without a team of writers: your strategist decides, Orbit drafts, and the client’s voice holds across every piece.
Questions about writing
Everything that goes live. Orbit writes drafts, and nothing is published until you press Publish. Edits to published pages, deletions and merges always wait on an approval card that shows the exact change, before and after.
Software that helps write content meant to rank in search: it finds what people search for, shapes the piece around it and checks the result. Orbit also writes in your client’s voice and every language, and keeps the brief behind each piece.
It can write fluent text, but on its own it doesn’t see your client’s search data, what ranks today or what the site already covers. Orbit writes from all three, and checks the idea before a word is written.
Not by itself. Google judges whether a page helps the person searching, not how it was written. Content written for real demand, checked against what ranks and reviewed by a person does well.
A short plan for a piece before it’s written: the search it targets, the question it answers, the angle and the shape. Orbit writes one for every piece and keeps it with the piece.
Pieces for any collection on the site: blog posts, guides, case studies and more, each in every language you publish in. On Webflow, Sanity, Payload, Drupal and Craft each collection has its own fields; on WordPress and Shopify Orbit writes for the blog.
Zenith. It comes with the Signals board, publishing to your CMS and measured results for every finished piece.
See Writing on a real site
Book a demo to see how Orbit fits the way you work and where it can help. Or scan a site now, free and without an account.