The short answer
- Supermetrics pricing starts at $49 a month, or $39 billed yearly, for one destination, two data sources and one user. Growth is from $199, or $159 billed yearly.
- For an agency, Growth is the usual plan: 7 data sources with 7 accounts each, 2 users and one destination, with extras up to 20 accounts per source.
- The catch: the price is a starting point, since destinations, users, sources and accounts are added on top, and data warehouses need Enterprise.
- For the monthly work on each client site: Orbit. It measures the site itself and writes the report, so there’s no pipe to pay for or keep working.
Supermetrics plans and prices
| Plan | Billed monthly | Billed yearly | What you get |
|---|---|---|---|
| StarterOne person reporting a few accounts | $49 | $39 a month, billed yearly |
|
| GrowthA small agency | $199 | $159 a month, billed yearly |
|
| EnterpriseLarge agencies and data warehouses | Custom | Custom |
|
Prices are “from” prices on Supermetrics’ pricing page, in USD outside the EU and in euros at the same numbers inside it. A 14-day trial needs no card. Source, checked 3 Nov 2026.
Add-ons and extra costs
| Extra | Price | What it adds |
|---|---|---|
| Extra destination | From €49 a month on Starter, €149 on Growth, billed yearly | Up to 2 in total on Starter and 4 on Growth |
| Extra data source | €29 a month, billed yearly | Up to 3 in total on Starter and 15 on Growth |
| Extra accounts | €10 a month, billed yearly | Up to 3 per source on Starter and 20 on Growth |
| Extra user | €99 a month on Growth, billed yearly | Up to 5 in total |
What an agency pays
A freelancer with 2 clients
Supermetrics: From $39 a month, billed yearly
Starter covers 2 sources with 2 accounts each, such as Google Ads and Meta Ads for two clients, into one destination.
An agency with 7 clients
Supermetrics: From $159 a month, billed yearly
Growth covers up to 7 sources with 7 accounts each, 2 users and one destination, so 7 clients on Google Ads, Meta Ads and more fit the plan.
An agency with 20 clients
Supermetrics: Growth plus extras, or Enterprise
20 clients needs extra accounts on every source, up to Growth’s limit of 20 per source, at €10 each a month billed yearly. Past that, it’s Enterprise, priced on request.
Is Supermetrics worth it?
Yes, if your team already builds reports in Looker Studio or Sheets and needs many sources in them. It’s the most complete connector on this list.
Worth it if
- You report in Looker Studio or Sheets. It feeds the tools you already use.
- You need many sources. 175 are listed on its connectors page.
Look elsewhere if
- You don’t want to build reports. A tool that makes them costs fewer hours.
- Your work is mostly the website. Orbit measures the site without a connector.
Where Orbit fits: priced per client site
Supermetrics moves the data and leaves the report, and the work behind it, to the agency. Orbit fits on the website side: it measures each site itself, finds the work worth doing and writes the report from it.
No connector for the website
Search, visitors and leads are measured by Orbit.
The work
Orbit ranks what to do and drafts it for your team.
The report
Written from the same numbers, and sent by you.
Which Supermetrics limit matters for an agency
For an agency, the number to look at isn’t the data sources, it’s the accounts per source. Growth’s 7 accounts per data source means 7 clients on Google Ads. Extras take it up to 20 per source. Past that, you’re talking to sales.
- Destinations: where the data goes. One is included, such as Looker Studio or Google Sheets. Data warehouses need Enterprise.
- Data sources: the platforms you pull from, such as Google Ads or Meta Ads.
- Accounts per source: how many client accounts on each platform.
- Users: who can run queries on your team.
What Supermetrics doesn’t include
It doesn’t build the client’s report or explain it. Those hours are part of the real cost, so count them when you compare it with a tool that makes the report. See Supermetrics alternatives for both kinds, and AgencyAnalytics pricing for one that charges per client.
How we checked
Every fact about Supermetrics comes from the vendor’s own website, read on 3 Nov 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.
