In short
- SEO reporting tools pull a client’s numbers into branded dashboards and PDFs; the agency still has to explain what changed and why.
- For white label across many channels, AgencyAnalytics at $20 per client a month and DashThis from $44 a month are the agency standards, and Swydo costs least per client.
- Orbit writes the explanation: a monthly report in plain words from each site’s own numbers on Ascend, and on Zenith every finished task with what it earned.
- Data Studio, the former Looker Studio, is free if you have the hours to build each dashboard.
How we ranked them
Ranked for one job: showing clients what the work on their site earned, every month, across many clients. Orbit is our own product, judged on the same terms as the rest; for branded dashboards across ads, social and email, the order changes, and each entry says where it is the better pick.
- 01
Explains, not only shows
Says what changed and why in plain words, not only in charts.
- 02
Proof of the work
Ties results to the tasks that earned them, not to the whole site.
- 03
White label where it counts
Your brand on the reports, dashboards and logins a client sees.
- 04
Search and AI covered
Search Console, rankings and AI answers, not only ads and social.
- 05
Priced for a client list
What it costs at ten and at fifty clients.
- 06
Prices you can check
Published prices, read on the vendor’s own page.
At a glance
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | 1Orbit | Reports that explain what the work earned | $149 a month for the agency, then $0, $49 or $199 per client site |
| 2 | 2AgencyAnalytics | White-label dashboards across channels | $20 per client a month, billed yearly; Rank Tracker from $41.67 a month per 500 keywords |
| 3 | 3DashThis | Simple dashboards, priced by dashboard | $44 to $429 a month (3 to 50 dashboards) |
| 4 | 4Swydo | The lowest cost per client | $69 a month for 10 data sources, then $2 to $4.50 per extra source |
| 5 | 5Whatagraph | Large agencies with many channels | Max from €699 a month, billed yearly; Prime custom (the page shows euros) |
| 6 | 6Databox | KPI dashboards with an AI analyst | Free plan; Analyst $71 and Team $199 to $319 a month billed yearly; Agency from $79 billed yearly plus $20 per client pack; white label $80 add-on |
| 7 | 7Looker Studio | Free, if you have the time | Free; Data Studio Pro paid per user licence |
| 8 | 8Semrush | Reports built on Semrush data | $139.95 to $549 a month for one user, extra user $45 to $100 |
| 9 | 9SEOptimer | Audit reports for prospects | $29 to $59 a month ($21.75 to $44.25 billed yearly) |
The 9 best SEO reporting tools, ranked
- 01
Orbit
Our productAsk Orbit, or Claude with Orbit connected, for a client’s monthly report and get one page in plain words, written from the numbers Orbit measures all month; from Ascend it covers search, visitors, leads, AI answers, links and health. On Zenith it adds every task finished that month, measured from before the work began, with the leads it touched. Your team checks it and sends it, and clients can log in as guests to see the same numbers.
- A written monthly report from Ascend
- Each finished task measured on Zenith
- Guest logins for clients, never billed
- Price
- $149 a month for the agency, then $0, $49 or $199 per client siteSee pricing
- Best for
- Reports that explain what the work earned
- Pair it with
- AgencyAnalytics or DashThis, for branded dashboards across ads and social
- 02
AgencyAnalytics
$20 per client a month, billed yearly, covers 85+ integrations, unlimited reports and dashboards, a white-labeled client portal on your own domain, AI summaries and report approvals. Rank tracking is an add-on from $41.67 a month per 500 keywords, and an AI search tracker is in beta.
- $20 per client a month
- Portal on your own domain
- AI summaries included
- Price
- $20 per client a month, billed yearly; Rank Tracker from $41.67 a month per 500 keywordsSource, checked 6 Oct 2026
- Best for
- White-label dashboards across channels
- Pair it with
- Orbit, for the website work its reports describe
- 03
DashThis
DashThis builds client dashboards, priced by how many you need: $44 a month for 3, up to $429 for 50. Every plan includes white label with your own domain and email, and AI insights can be upgraded for $19 a month.
- White label on every plan
- 3 to 50 dashboards
- 14-day free trial
- Price
- $44 to $429 a month (3 to 50 dashboards)Source, checked 6 Oct 2026
- Best for
- Simple dashboards, priced by dashboard
- Pair it with
- Orbit, for what to say about the numbers
- 04
Swydo
Swydo charges by connected data source, not by client: $69 a month covers 10 sources, and each extra one costs $2 to $4.50. Clients, users and reports are unlimited, with white label, a client portal and AI report summaries on its one plan.
- Priced per data source
- Unlimited clients and reports
- AI report builder
- Price
- $69 a month for 10 data sources, then $2 to $4.50 per extra sourceSource, checked 6 Oct 2026
- Best for
- The lowest cost per client
- Pair it with
- Orbit, for the SEO findings and the proof
- 05
Whatagraph
Whatagraph blends data from many marketing channels into white-label reports, with AI that writes summaries and answers questions. Max starts at €699 a month billed yearly, with unlimited users and reports; a custom report domain comes with Prime.
- Data blended across channels
- Unlimited users and reports
- AI summaries and chat
- Price
- Max from €699 a month, billed yearly; Prime custom (the page shows euros)Source, checked 6 Oct 2026
- Best for
- Large agencies with many channels
- Pair it with
- Orbit, for the website work behind the search numbers
- 06
Databox
Databox connects 130+ tools and adds an AI analyst you can ask questions. The Agency plan starts at $79 a month billed yearly, plus $20 a month per client pack, with unlimited users; white label is an $80 add-on, and there is a free plan.
- 130+ integrations
- An AI analyst
- A free plan
- Price
- Free plan; Analyst $71 and Team $199 to $319 a month billed yearly; Agency from $79 billed yearly plus $20 per client pack; white label $80 add-onSource, checked 6 Oct 2026
- Best for
- KPI dashboards with an AI analyst
- Pair it with
- Orbit, for the SEO work and what it earned
- 07
Looker Studio
Google’s free dashboard builder, renamed from Looker Studio back to Data Studio in April 2026. It builds any report you can design, but each client’s dashboard is yours to build and keep working. Data Studio Pro adds team workspaces and ownership by your organization.
- Free
- Any layout you design
- Pro adds team workspaces
- Price
- Free; Data Studio Pro paid per user licenceSource, checked 6 Oct 2026
- Best for
- Free, if you have the time
- Pair it with
- Orbit, to write what the dashboard means
- 08
Semrush
Semrush’s My Reports pulls its own tools, Google Analytics and Search Console into scheduled reports. Base reports cost $10 a month each; Pro reports at $20 add white label, a custom domain, AI summaries and 20+ outside integrations.
- $10 to $20 per report
- White label on Pro reports
- AI summaries
- Price
- $139.95 to $549 a month for one user, extra user $45 to $100Source, checked 6 Oct 2026
- Best for
- Reports built on Semrush data
- Pair it with
- Orbit, for the client work the report covers
- 09
SEOptimer
SEOptimer runs quick site audits and turns them into white-label PDFs from the $39 Pro plan. The $59 Max plan adds an audit form to embed on your own site, so prospects can run an audit and leave their details.
- White-label audit PDFs from $39
- An audit form for your own site
- 14-day free trial
- Price
- $29 to $59 a month ($21.75 to $44.25 billed yearly)Source, checked 6 Oct 2026
- Best for
- Audit reports for prospects
- Pair it with
- Orbit, once a prospect becomes a client
White label SEO reporting: what the client sees
White label reporting puts your logo, colors and often your own web address on every report and login. AgencyAnalytics, DashThis and Swydo include it in their plans, Whatagraph includes it from Max, Databox sells it as an $80 add-on, and Semrush puts it on $20 Pro reports.
Orbit gives clients a guest login to their own site instead: the same numbers your team sees, Ask Orbit for their questions, and none of your other clients or prices. Guests are never billed. See Orbit vs AgencyAnalytics for how the two fit together.
SEO reporting software should explain, not only show
Most SEO reporting software gathers numbers well. What it leaves to the agency is the hard part: what changed, why, and what the work did. A chart of clicks going up doesn’t say whether the new page did it or the season did.
On Zenith, Orbit measures each finished task against its own starting point, on the pages and searches it was about, so a rise across the whole site is never credited to one task. When people who visited those pages became leads, the task says how many and what they were worth. How Orbit measures outcomes.
From Ascend, ask for last month’s report on any site and get one page in plain words, then ask follow-up questions on the spot. A number Orbit couldn’t read is named as missing, never estimated. Monthly reports in Orbit.
Marketing reporting tools or SEO dashboard tools?
If your clients buy ads, social and email from you too, keep a marketing reporting tool that connects them all: AgencyAnalytics has 85+ integrations, Databox 130+, and Whatagraph blends sources across channels. For SEO alone, a dashboard of Search Console data and rankings is enough, and Data Studio is free if someone builds it.
Orbit covers the website itself: search, visitors, leads, AI answers, links and health, for every client site in one view. Many agencies keep a dashboard tool for the other channels and let Orbit explain the website.
How we checked
Every fact about AgencyAnalytics, DashThis, Swydo, Whatagraph, Databox, Looker Studio, Semrush and SEOptimer comes from the vendor’s own website, read on 6 Oct 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.