In short
- In Semrush vs Moz, Semrush is the broader platform: daily rank tracking, 28.8 billion keywords, 43 trillion backlinks, and toolkits for ads, local, social and traffic.
- Moz Pro is the simpler, cheaper SEO tool: $99 to $299 a month with one to three users included, Domain Authority, and branded reports from the Medium plan.
- On AI search they split the work differently: Moz checks 150 to 600 prompts a week, Semrush 50 to 200 a day from its Starter plan.
- Both are research suites. The monthly work on each client site, and proof of what it earned, is the job Orbit takes on.
The short answer
Semrush covers more of marketing and refreshes more often; Moz covers core SEO and AI visibility for less, with seats included.
Pick Semrush if
- You run several channels for clients. Ads, local, social, PR and market traffic are toolkits in the same account.
- You want daily movement. Tracked keywords and AI prompts update every day.
- Clients sell in many countries. 28.8 billion keywords across 142 country databases.
Pick Moz Pro if
- You want seats without add-ons. Medium includes two users, Large three.
- You track a lot of AI prompts. 150 to 600 a week on four AI engines, with sentiment and citations.
- You send branded reports. Your logo on reports and templates from the $179 Medium plan.
Use either for research; for doing and proving the work on client sites, see where Orbit fits below.
Side by side
| Semrush | Moz Pro | OrbitOurs | |
|---|---|---|---|
| The data | |||
| Keywords | 28.8 billion keywords, 142 country databases | Keyword Explorer, 150 to 15,000 queries a month | Any keyword in any country, next to the client’s own rankings |
| Links | 43 trillion backlinks | 45.5 trillion links across 1 billion domains | Every site linking to each client, with new and lost links each week |
| Beyond search | Toolkits for ads, local, social, PR and market traffic | SEO and AI visibility, in one plan | Visitors, leads and their value on the client’s site, by source |
| Tracking | |||
| Rank tracking | Daily, 500 to 5,000 keywords | 300 to 3,000 keywords across search engines and locations | Every Google search the site shows up for, with its clicks |
| AI answers | 50 to 200 prompts, daily, from Starter | 150 to 600 prompts, weekly, on 4 AI engines | 15 buyer questions a week per site, with the visitors and leads AI sends |
| Site audit | Site Audit on every plan; AI-ready from Starter | 100,000 to 1.25 million pages crawled a week | A weekly health check for Google and for AI tools |
| For agencies | |||
| Users | One; extra users $45 to $100 a month | 1 to 3 included | Priced per client site, not per seat |
| Sites | 5 to 40 websites to monitor | 3 to 25 tracked sites | Every client site in one hub, Launchpad free on each |
| Client reports | White-label Pro Report, $20 a month per report | Branded reports and templates from Medium | A monthly report in plain words; clients log in as guests |
| The work itself | |||
| Content | Content optimization from Pro+ | 2 to 50 AI content briefs a month | Drafts in the client’s voice, published into their CMS once approved |
| What the work earned | Rankings over time | Rankings and authority over time | Each finished task measured against where it started, every day |
| Price | |||
| Per month | $139.95 to $549, one user | $99 to $299 with 1 to 3 users; $49 for one site | $149 for the agency, then $0, $49 or $199 per client site |
| To try it | Free plan with 10 reports a day; free trial | Free trial; free Link Explorer with 10 queries a month | A free Scan of any site |
The difference: a platform or a focused tool
Semrush has grown into a marketing platform. Search sits next to toolkits for ads, local, social, PR and market traffic, its trackers update every day, and since April 2026 it has been part of Adobe. Moz Pro stays with search and AI visibility. It includes users in its plans, created Domain Authority, and checks a larger set of AI prompts each week rather than a smaller set each day. For SEO alone, Moz costs less; for several channels in one login, Semrush covers more.
Pricing
| Tool | Price |
|---|---|
| Semrush | $139.95 to $549 a month for one user, extra user $45 to $100Source, checked 6 Oct 2026 |
| Moz Pro | $49 for one site; $99 to $299 a monthSource, checked 6 Oct 2026 |
| OrbitOurs | $149 a month for the agency, then $0, $49 or $199 per client siteSee pricing |
A team of three pays $459 a month for Semrush Pro+ ($299 plus two extra users at $80) and $299 for Moz Large, which includes all three users and 25 tracked sites. Add Semrush’s Advertising Toolkit for ad research and the gap grows by $99. Yearly billing takes up to 17% off Semrush and 20% off Moz.
Where Orbit fits
Semrush and Moz tell you how a site stands against the web. Agencies running client sites also need to act on it every month and show the client what changed. That is Orbit’s job, with either suite beside it for research.
One hub for every client
Every client site in one view, the one that needs you first at the top, priced per site.
Written and published with your team
Drafts in the client’s voice, live only after someone presses Publish.
The monthly report, drafted
One page in plain words from the site’s numbers, for your team to check and send.
Moz vs Semrush: how far each one reaches
Semrush sells search as one part of a larger platform. Next to its SEO plans sit toolkits for ads ($99 to $220 a month), market traffic ($289), local listings, social media and digital PR, all in one login.
Moz Pro stays with search and AI visibility: keyword research, rank tracking, site crawls, links, Domain Authority and AI prompts, in plans that include up to three users. If clients pay you for SEO alone, Moz covers it for less. If they pay you for paid, local and social too, Semrush keeps it in one place. Semrush alternatives and Moz alternatives rank the rest of the field.
Is Moz still reliable?
Moz has been in link research since Open Site Explorer in 2010, and its Link Explorer now counts 45.5 trillion links across a billion domains. Domain Authority, its best-known score, compares sites with each other and is not a Google ranking factor, as Moz itself says. Semrush’s index is of a similar size, 43 trillion backlinks, and it holds 28.8 billion keywords in 142 country databases.
Both describe the web at large. For your clients’ own sites, Search Console has the real searches and clicks, and Orbit’s Search keeps them past the 16 months Google holds.
Semrush vs Moz for AI visibility
They split the same job differently. Moz checks more prompts less often: 150 to 600 a week on GPT, Gemini, Google AI Mode and Perplexity, with sentiment and citation data. Semrush checks fewer more often: 50 to 200 prompts a day from Starter, and sells a separate AI Visibility Toolkit at $99 a month per domain.
Answers shift from one run to the next, so the line over weeks says more than any single day. Orbit checks 15 buyer questions a week for each client site on ChatGPT, Gemini, AI Overviews and AI Mode, and puts the visitors and leads from AI next to them. The best AI visibility tools covers the dedicated trackers.
How we checked
Every fact about Semrush and Moz Pro comes from the vendor’s own website, read on 6 Oct 2026: its pricing page where it publishes one, otherwise its help pages and announcements. Each price links to the page it came from, in US dollars as the vendor states them.
Orbit is our own product, and the page says so wherever it appears. Its prices come from our pricing page. Prices change; if you spot one that has, tell us and we correct the page.
Written by
Leon Missoul, Founder
I started the web agency Luniq in 2025 and built Orbit from the software we used to keep our clients’ sites growing after launch. I write about search, AI answers and how to prove what website work earns.